/* cyrillic-ext */
@font-face {
  font-family: 'Onest';
  font-style: normal;
  font-weight: 400 800;
  font-display: swap;
  src: url(fonts/onest-cyrillic-ext.woff2) format('woff2');
  unicode-range: U+0460-052F, U+1C80-1C8A, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F;
}
/* cyrillic */
@font-face {
  font-family: 'Onest';
  font-style: normal;
  font-weight: 400 800;
  font-display: swap;
  src: url(fonts/onest-cyrillic.woff2) format('woff2');
  unicode-range: U+0301, U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116;
}
/* latin-ext */
@font-face {
  font-family: 'Onest';
  font-style: normal;
  font-weight: 400 800;
  font-display: swap;
  src: url(fonts/onest-latin-ext.woff2) format('woff2');
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C4, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
/* latin */
@font-face {
  font-family: 'Onest';
  font-style: normal;
  font-weight: 400 800;
  font-display: swap;
  src: url(fonts/onest-latin.woff2) format('woff2');
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}

/* SUPRASENSE · Петербург — продающий лендинг для бьюти.
   Белый и пудрово-розовый фон, кобальтовый акцент (как флаконы и фоны в роликах), коралл для выделений, глубокий синий для видео-блоков. */

:root {
  --bg: #ffffff;
  --soft: #f6f0ec;
  --soft-2: #ede3dd;
  --ink: #141414;
  --ink-2: #3f3b39;
  --ink-3: #6e6763;
  --line: rgba(20, 20, 20, .1);
  --acc: #151515;
  --acc-hi: #333;
  --acc-ink: #151515;
  --acc-soft: #efe6e1;
  --plum: #121212;
  --plum-2: #1f1f1f;
  --on-dark: #f7f3f1;
  --on-dark-2: #cfc6c1;
  --gold: #e8cbb8;
  --c-yellow: #ffd23f;
  --c-lime: #c8f03c;
  --c-orange: #ff7a1a;
  --c-fuchsia: #ee2a7b;
  --c-turquoise: #22c3b6;
  --c-violet: #7b3fe4;
  --c-red: #ff4b3e;
  --c-green: #1f9d55;
  --font: 'Onest', system-ui, -apple-system, 'Segoe UI', sans-serif;
  --gut: clamp(16px, 4vw, 40px);
  --max: 1280px;
  --r: 24px;
  --r-sm: 16px;
  --sh: 0 22px 44px -26px rgba(30, 20, 15, .34), 0 2px 6px rgba(17, 21, 43, .05);
  --sh-lg: 0 40px 70px -36px rgba(30, 20, 15, .5);
  --ease: cubic-bezier(.16, 1, .3, 1);
  --focus: var(--acc);
  color-scheme: light;
}

*, *::before, *::after { box-sizing: border-box; }
html { overflow-x: clip; -webkit-text-size-adjust: 100%; text-size-adjust: 100%; scroll-behavior: smooth; scroll-padding-top: 88px;
  scrollbar-color: #cbbfb8 var(--soft); }
body { margin: 0; background: var(--bg); color: var(--ink); font: 400 1.0625rem/1.55 var(--font); -webkit-font-smoothing: antialiased;
  font-kerning: normal; caret-color: var(--acc); overflow-x: clip; }
img, svg, video { display: block; max-width: 100%; }
img { height: auto; }
a { color: inherit; text-underline-offset: .2em; }
button, input, select, textarea { font: inherit; color: inherit; }
button { cursor: pointer; }
h1, h2, h3, p, ul, ol, dl, dd, figure, fieldset { margin: 0; }
ul, ol { list-style: none; padding: 0; }
fieldset { border: 0; padding: 0; min-width: 0; }
::selection { background: var(--acc); color: #fff; }
:focus-visible { outline: 3px solid var(--focus); outline-offset: 3px; border-radius: 8px; }
.sr { position: absolute; width: 1px; height: 1px; overflow: hidden; clip-path: inset(50%); white-space: nowrap; }
.ic { width: 1.15em; height: 1.15em; flex: none; }
.wrap { width: min(100% - 2 * var(--gut), var(--max)); margin-inline: auto; }
.skip { position: absolute; left: 12px; top: -60px; z-index: 60; background: var(--acc); color: #fff; padding: 10px 16px; border-radius: 10px;
  font-weight: 600; text-decoration: none; transition: top .2s; }
.skip:focus { top: 12px; }

/* ── кнопки ─────────────────────────────────────────────────────────────────── */
.btn { display: inline-flex; align-items: center; justify-content: center; gap: .55em; min-height: 52px; padding: 0 26px; border-radius: 999px;
  border: 1.5px solid transparent; font: 650 1rem/1.1 var(--font); text-decoration: none; white-space: nowrap;
  transition: transform .25s var(--ease), background-color .2s, color .2s, border-color .2s, box-shadow .25s; }
.btn .ic { transition: transform .25s var(--ease); }
.btn:hover .ic:last-child { transform: translateX(3px); }
.btn:active { transform: translateY(1px) scale(.99); }
.btn-acc { background: var(--acc); color: #fff; box-shadow: 0 14px 26px -16px rgba(20, 20, 20, .7); }
.btn-acc:hover { background: var(--acc-hi); transform: translateY(-1px); }
.btn-line { background: #fff; color: var(--ink); border-color: rgba(29, 18, 25, .18); }
.btn-line:hover { border-color: var(--ink); }
.btn-light { background: #fff; color: var(--ink); }
.btn-sm { min-height: 42px; padding: 0 18px; font-size: .9375rem; }
.btn-lg { min-height: 58px; padding: 0 32px; font-size: 1.0625rem; }
.more { display: inline-flex; align-items: center; gap: .45em; font-weight: 650; color: var(--acc-ink); text-decoration: underline; text-decoration-thickness: 1.5px;
  text-underline-offset: .25em; text-decoration-color: rgba(20, 20, 20, .35); transition: text-decoration-color .2s; }
.more:hover { text-decoration-color: currentColor; }

/* ── шапка ──────────────────────────────────────────────────────────────────── */
.hdr { position: fixed; inset: 0 0 auto; z-index: 40; color: #fff; transition: background-color .3s, color .3s, box-shadow .3s; }
.hdr-in { display: flex; align-items: center; gap: 26px; min-height: 76px; }
.hdr.is-stuck, .is-sp .hdr, .is-brief .hdr, .is-404 .hdr { background: rgba(255, 255, 255, .94); color: var(--ink); box-shadow: 0 10px 30px -22px rgba(30, 20, 15, .45);
  -webkit-backdrop-filter: saturate(1.4) blur(12px); backdrop-filter: saturate(1.4) blur(12px); }
.brand { --brand-mark: currentColor; --brand-ink: currentColor; display: inline-flex; align-items: center; gap: 10px; text-decoration: none; flex: none; }
.hdr .brand { --brand-mark: var(--gold); }
.hdr.is-stuck .brand, .is-sp .hdr .brand, .is-brief .hdr .brand, .is-404 .hdr .brand { --brand-mark: var(--acc); }
.brand-star { width: 32px; height: 32px; }
.brand-lockup { position: relative; display: block; }
.brand-wordmark { width: 128px; height: auto; }
.brand-tech { position: absolute; right: 0; top: 100%; margin-top: 2px; font: 600 9px/1 var(--font); letter-spacing: .08em; opacity: .65; }
.region { font: 650 .8125rem/1 var(--font); padding: 6px 10px; border-radius: 999px; background: rgba(255, 255, 255, .16); }
.hdr.is-stuck .region, .is-sp .region, .is-brief .region, .is-404 .region, .ftr .region { background: var(--acc-soft); color: var(--acc-ink); }
.nav { margin-left: auto; }
.nav ul { display: flex; gap: 2px; }
.nav a { display: block; padding: 10px 12px; border-radius: 999px; text-decoration: none; font-weight: 550; font-size: .9375rem; transition: background-color .2s; }
.nav a:hover { background: rgba(255, 255, 255, .14); }
.hdr.is-stuck .nav a:hover, .is-sp .nav a:hover, .is-brief .nav a:hover { background: var(--soft); }
.hdr-end { display: flex; align-items: center; gap: 10px; }
.hdr-tel { font-weight: 650; font-size: .9375rem; text-decoration: none; white-space: nowrap; }
.lang { display: inline-grid; place-items: center; min-width: 42px; height: 40px; border-radius: 999px; font: 700 .8125rem/1 var(--font); letter-spacing: .05em;
  text-decoration: none; border: 1.5px solid currentColor; opacity: .85; }
.lang:hover { opacity: 1; }
.burger { display: none; width: 44px; height: 44px; border-radius: 999px; border: 1.5px solid currentColor; background: none; place-items: center; }
.burger .ic { width: 22px; height: 22px; }
.burger .ic-close, .burger[aria-expanded="true"] .ic-open { display: none; }
.burger[aria-expanded="true"] .ic-close { display: block; }
.is-sp main, .is-brief main, .is-404 main { padding-top: 76px; }

/* ── первый экран с видео ───────────────────────────────────────────────────── */
.hero { position: relative; min-height: min(100svh, 920px); display: grid; align-items: end; color: var(--on-dark); background: var(--plum); overflow: hidden; isolation: isolate; }
.hero-media { position: absolute; inset: 0; z-index: -1; }
.hero-video { width: 100%; height: 100%; object-fit: cover; object-position: 62% 30%; }
.hero::before { content: ''; position: absolute; inset: 0; z-index: 0; pointer-events: none;
  background: linear-gradient(90deg, rgba(12, 12, 12, .92) 0%, rgba(12, 12, 12, .74) 34%, rgba(12, 12, 12, .12) 62%, rgba(12, 12, 12, 0) 80%),
    linear-gradient(0deg, rgba(12, 12, 12, .7) 0%, rgba(12, 12, 12, 0) 30%); }
.hero-in { position: relative; z-index: 1; display: grid; grid-template-columns: minmax(0, 640px) 1fr; align-items: end; gap: 40px; padding: 140px 0 64px; }
.hero h1 { font-size: clamp(2.4rem, 1.4rem + 3.4vw, 4.3rem); line-height: 1.02; font-weight: 800; letter-spacing: -.025em; text-wrap: balance; }
.hero-lead { margin-top: 20px; font-size: clamp(1.0625rem, 1rem + .3vw, 1.2rem); line-height: 1.55; max-width: 36em; text-wrap: pretty; }
.hero .hero-lead { color: var(--on-dark-2); }
.checks { margin-top: 22px; display: grid; gap: 10px; }
.checks li { display: flex; gap: 12px; align-items: flex-start; font-weight: 600; }
.checks .ic { width: 26px; height: 26px; padding: 5px; border-radius: 50%; background: var(--acc-soft); color: var(--acc); flex: none; margin-top: -1px; }
.checks-light .ic { background: rgba(255, 255, 255, .14); color: var(--gold); }
.hero-form { margin-top: 28px; display: flex; gap: 8px; padding: 8px; border-radius: 20px; background: #fff; max-width: 580px; box-shadow: var(--sh-lg); }
.hero-form input { flex: 1; min-width: 0; border: 0; background: var(--soft); border-radius: 14px; padding: 0 18px; min-height: 52px; color: var(--ink); }
.hero-form input::placeholder { color: #8a827d; }
.hero-form input:focus { outline: 2px solid var(--acc); outline-offset: 0; }
.hero-note { margin-top: 12px; font-size: .875rem; color: var(--on-dark-2); }
.stats { margin-top: 26px; display: flex; gap: 32px; flex-wrap: wrap; }
.stats li { display: grid; }
.stats b { font-size: 1.75rem; font-weight: 800; letter-spacing: -.02em; line-height: 1.1; }
.stats span { font-size: .875rem; color: var(--on-dark-2); }
.floats { align-self: center; justify-self: end; display: grid; gap: 14px; width: min(100%, 300px); }
.float { display: flex; gap: 12px; align-items: center; padding: 14px 16px; border-radius: 18px; background: rgba(255, 255, 255, .94); color: var(--ink); box-shadow: var(--sh-lg);
  -webkit-backdrop-filter: blur(10px); backdrop-filter: blur(10px); }
.float .ic { width: 36px; height: 36px; padding: 8px; border-radius: 12px; background: var(--acc-soft); color: var(--acc); }
.float p { display: grid; line-height: 1.3; }
.float b { font-size: .9375rem; }
.float span { font-size: .8125rem; color: var(--ink-3); }
.float.f1 { margin-right: 40px; }
.js .float { animation: floatin .9s var(--ease) both; }
.js .float.f1 { animation-delay: .5s; } .js .float.f2 { animation-delay: .8s; } .js .float.f0 { animation-delay: .2s; }
@keyframes floatin { from { opacity: 0; translate: 0 14px; } to { opacity: 1; translate: 0 0; } }

/* каналы */
.trust { border-bottom: 1px solid var(--line); }
.trust-in { display: flex; align-items: center; gap: 12px 28px; padding: 26px 0 10px; flex-wrap: wrap; }
.trust-h { font-weight: 650; color: var(--ink-3); }
.trust-list { display: flex; flex-wrap: wrap; gap: 10px 34px; }
.trust-list li { font-size: 1.1875rem; font-weight: 800; letter-spacing: -.01em; color: var(--ink); }
.ch-in { display: flex; align-items: center; gap: 12px 26px; padding: 14px 0 26px; flex-wrap: wrap; }
.ch-in p { font-weight: 650; color: var(--ink-2); }
.ch-in ul { display: flex; flex-wrap: wrap; gap: 8px; }
.ch-in li { padding: 7px 14px; border-radius: 999px; background: var(--soft); font-size: .9375rem; font-weight: 550; color: var(--ink-2); }

/* ── секции ─────────────────────────────────────────────────────────────────── */
.sec { padding-block: clamp(64px, 8vw, 112px); }
.sec-soft { background: var(--soft); }
.sec-dark { background: var(--plum); color: var(--on-dark); }
.sec-head { max-width: 780px; margin-bottom: clamp(30px, 4vw, 48px); }
.sec-head-row { max-width: none; display: flex; justify-content: space-between; align-items: flex-end; gap: 20px 40px; flex-wrap: wrap; }
.sec-head-row > div { max-width: 760px; }
.h2 { font-size: clamp(2rem, 1.3rem + 2.4vw, 3.25rem); line-height: 1.06; font-weight: 800; letter-spacing: -.025em; text-wrap: balance; }
.sec-lead { margin-top: 14px; font-size: clamp(1.0625rem, 1rem + .25vw, 1.1875rem); color: var(--ink-2); max-width: 44em; text-wrap: pretty; }
.sec-dark .sec-lead { color: var(--on-dark-2); }

/* потери */
.pains { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 16px; }
.pain { position: relative; display: block; aspect-ratio: 3 / 4; border-radius: var(--r); overflow: hidden; text-decoration: none; color: #fff; isolation: isolate; background: var(--plum); }
.pain-img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; z-index: -2; transition: transform .8s var(--ease); }
.pain::after { content: ''; position: absolute; inset: 0; z-index: -1; background: linear-gradient(180deg, rgba(12, 12, 12, 0) 38%, rgba(12, 12, 12, .86) 78%, rgba(12, 12, 12, .94)); }
.pain:hover .pain-img { transform: scale(1.04); }
.pain-body { position: absolute; left: 0; right: 0; bottom: 0; padding: 20px; display: grid; gap: 10px; }
.pain-h { font-size: 1.1875rem; line-height: 1.25; font-weight: 750; }
.pain-fix { font-size: .9375rem; line-height: 1.4; color: #ece6e2; }
.pain-fix b { color: var(--gold); font-weight: 700; }

/* каталог */
.filters { display: flex; flex-wrap: wrap; gap: 8px; margin-bottom: 26px; }
.filter { min-height: 42px; padding: 0 18px; border-radius: 999px; border: 1.5px solid rgba(29, 18, 25, .14); background: #fff; font-weight: 600; font-size: .9375rem;
  transition: background-color .2s, color .2s, border-color .2s; }
.filter:hover { border-color: var(--ink); }
.filter[aria-pressed="true"] { background: var(--ink); color: #fff; border-color: var(--ink); }
.cards { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 18px; }
.card { display: grid; grid-template-rows: auto 1fr; background: #fff; border-radius: var(--r); overflow: hidden; box-shadow: var(--sh);
  transition: transform .35s var(--ease), box-shadow .35s; }
.card:hover { transform: translateY(-4px); box-shadow: 0 34px 60px -30px rgba(30, 20, 15, .55); }
.card[hidden] { display: none; }
.card-wide { grid-column: span 2; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); grid-template-rows: none; }
.card-wide .card-media { position: relative; }
.card-wide .card-img { position: absolute; inset: 0; height: 100%; aspect-ratio: auto; }
.card-wide .card-body { padding: 26px 24px; justify-content: center; }
.card-wide .card-h { font-size: 1.5rem; }
.card-media { display: block; overflow: hidden; }
.card-img { width: 100%; aspect-ratio: 4 / 5; object-fit: cover; transition: transform .8s var(--ease); }
.card:hover .card-img { transform: scale(1.04); }
.card-body { padding: 18px 18px 20px; display: flex; flex-direction: column; gap: 9px; }
.card-h { font-size: 1.1875rem; line-height: 1.2; font-weight: 750; letter-spacing: -.01em; }
.card-h a { text-decoration: none; }
.card-h a:hover { color: var(--acc); }
.card-p { color: var(--ink-2); font-size: .9375rem; line-height: 1.45; }
.card-term { display: flex; align-items: center; gap: 8px; margin-top: auto; padding-top: 6px; font-size: .875rem; font-weight: 600; color: var(--ink-3); }
.card-term .ic { color: var(--acc); }
.card-acts { display: flex; gap: 8px; flex-wrap: wrap; }

/* лента роликов */
.reels { display: flex; gap: 14px; overflow-x: auto; scroll-snap-type: x mandatory; padding: 0 var(--gut) 8px; margin-top: 0;
  scrollbar-width: thin; scrollbar-color: rgba(255,255,255,.3) transparent; }
.reels::before, .reels::after { content: ''; flex: 0 0 max(0px, calc((100vw - var(--max)) / 2 - var(--gut))); }
.reel { position: relative; flex: 0 0 clamp(200px, 22vw, 270px); aspect-ratio: 9 / 16; border-radius: 22px; overflow: hidden; background: var(--plum-2); scroll-snap-align: start; }
.reel video { width: 100%; height: 100%; object-fit: cover; }
.reel-tag { position: absolute; left: 12px; bottom: 12px; padding: 5px 10px; border-radius: 999px; background: rgba(12, 12, 12, .7); color: #fff; font-size: .75rem; font-weight: 650;
  -webkit-backdrop-filter: blur(6px); backdrop-filter: blur(6px); }
.reels-short { justify-content: flex-start; }

/* AI-модель */
.model-top { display: grid; grid-template-columns: minmax(0, .8fr) minmax(0, 1.2fr); gap: clamp(28px, 4vw, 64px); align-items: center; }
.model-text .btn { margin-top: 28px; }
.model-video { position: relative; border-radius: var(--r); overflow: hidden; box-shadow: var(--sh-lg); background: var(--plum); }
.model-video video { width: 100%; height: auto; }
.ai-tag { position: absolute; top: 14px; left: 14px; padding: 6px 12px; border-radius: 999px; background: rgba(255,255,255,.92); font-size: .8125rem; font-weight: 700; color: var(--acc-ink); }
.runway { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 12px; }
.runway li { border-radius: 18px; overflow: hidden; background: var(--plum); }
.runway video { width: 100%; height: auto; }
.looks-h { margin: clamp(36px, 4vw, 56px) 0 16px; font-weight: 750; font-size: 1.125rem; }
.looks { display: grid; grid-template-columns: repeat(6, minmax(0, 1fr)); gap: 12px; }
.looks li, .casting li { border-radius: 18px; overflow: hidden; background: var(--soft); }
.looks img, .casting img { width: 100%; height: auto; }
.casting { display: grid; grid-template-columns: repeat(5, minmax(0, 1fr)); gap: 12px; align-items: start; }

/* сегменты */
.segs { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 22px; }
.seg { display: grid; grid-template-columns: minmax(0, .9fr) minmax(0, 1.1fr); border-radius: var(--r); overflow: hidden; background: #fff; box-shadow: var(--sh); }
.seg-img { width: 100%; aspect-ratio: 3 / 4; height: 100%; object-fit: cover; display: block; }
.seg-body { padding: 26px 26px 26px; display: flex; flex-direction: column; gap: 12px; }
.seg h3 { font-size: 1.5rem; line-height: 1.15; font-weight: 800; letter-spacing: -.015em; }
.seg p { color: var(--ink-2); }
.seg ul { display: grid; gap: 6px; }
.seg li a { display: flex; gap: 8px; align-items: center; text-decoration: none; font-weight: 600; font-size: .9375rem; }
.seg li a:hover { color: var(--acc); }
.seg li .ic { color: var(--acc); }
.seg .btn { margin-top: auto; align-self: flex-start; }

/* демо */

/* шаги */
.steps { position: relative; display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 28px; }
.steps::before { content: ''; position: absolute; left: 22px; right: 22px; top: 21px; height: 2px; background: linear-gradient(90deg, var(--acc), rgba(20, 20, 20, .15)); }
.steps li { position: relative; display: grid; gap: 10px; align-content: start; }
.step-n { display: inline-grid; place-items: center; width: 44px; height: 44px; border-radius: 50%; background: var(--acc); color: #fff; font-weight: 800; font-size: 1.125rem;
  box-shadow: 0 0 0 6px var(--soft); }
.step-t { width: auto; padding: 0 16px; border-radius: 999px; font-size: .875rem; justify-self: start; }
.steps h3 { font-size: 1.1875rem; font-weight: 750; }
.steps p { color: var(--ink-2); font-size: .9875rem; }

/* о нас */
.about { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: clamp(30px, 5vw, 72px); align-items: center; }
.about-media video { width: min(100%, 480px); border-radius: var(--r); box-shadow: var(--sh); aspect-ratio: 3 / 4; object-fit: cover; background: var(--soft); }
.about { align-items: center; }
.facts { margin-top: 26px; display: flex; flex-wrap: wrap; gap: 14px 34px; }
.facts li { display: grid; }
.facts b { font-size: 2rem; font-weight: 800; letter-spacing: -.02em; line-height: 1.1; color: var(--acc); }
.facts span { font-size: .9375rem; color: var(--ink-3); }
.ment-h { margin-top: 24px; font-size: .875rem; font-weight: 700; color: var(--ink-3); }
.ment { margin-top: 8px; display: flex; flex-wrap: wrap; gap: 8px; }
.ment li { padding: 7px 14px; border-radius: 999px; border: 1.5px solid var(--line); font-weight: 600; font-size: .9375rem; }
.about .more { margin-top: 22px; }

/* вопросы */
.faq { display: grid; grid-template-columns: minmax(0, .7fr) minmax(0, 1.3fr); gap: clamp(28px, 5vw, 80px); align-items: start; }
.qas { display: grid; gap: 10px; }
.qa { background: #fff; border-radius: var(--r-sm); box-shadow: 0 10px 24px -20px rgba(30, 20, 15, .4); }
.qa summary { list-style: none; display: flex; justify-content: space-between; align-items: center; gap: 16px; padding: 20px 22px; cursor: pointer; font-weight: 650; font-size: 1.0625rem; }
.qa summary::-webkit-details-marker { display: none; }
.qa summary .ic { width: 22px; height: 22px; color: var(--acc); transition: transform .3s var(--ease); }
.qa[open] summary .ic { transform: rotate(45deg); }
.qa p { padding: 0 22px 22px; color: var(--ink-2); max-width: 62ch; }

/* заявка */
.order { background: linear-gradient(180deg, var(--soft) 0%, #fff 100%); }
.order-in { display: grid; grid-template-columns: minmax(0, .85fr) minmax(0, 1.15fr); gap: clamp(28px, 5vw, 64px); align-items: start; }
.order-in:not(:has(.order-media)) { grid-template-columns: minmax(0, 1fr); max-width: 860px; }
.order-media { position: relative; display: grid; }
/* контакт в полный рост: кадр целиком, карточка под ним, а не поверх */
.order-media .order-photo { width: 100%; aspect-ratio: 1440 / 1799; object-fit: cover; border-radius: var(--r); border: 8px solid #fff;
  box-shadow: 0 40px 70px -40px rgba(60, 0, 30, .7); }
.order-media-plain { overflow: visible; box-shadow: none; align-self: center; }
.order-media-plain .order-mgr { position: static; padding: 26px 28px; box-shadow: 0 30px 50px -30px rgba(60, 0, 30, .6); }
.order-mgr { position: relative; margin: -46px 18px 0 34px; rotate: 2.2deg; box-shadow: 0 30px 50px -30px rgba(60, 0, 30, .6); padding: 18px 20px; border-radius: 18px; background: rgba(255, 255, 255, .95); display: grid; gap: 4px;
  -webkit-backdrop-filter: blur(8px); backdrop-filter: blur(8px); }
.order-mgr p { font-size: .8125rem; font-weight: 700; color: var(--c-fuchsia); letter-spacing: .02em; }
.order-mgr b { font-size: 1.125rem; margin-bottom: 4px; }
.order-mgr a { display: flex; gap: 10px; align-items: center; min-height: 32px; text-decoration: none; font-weight: 600; font-size: .9375rem; }
.order-mgr a:hover { color: var(--acc); }
.order-mgr .ic { color: var(--acc); }
.order-box { background: #fff; border-radius: var(--r); padding: clamp(24px, 3.4vw, 44px); box-shadow: var(--sh); }
.form { margin-top: 26px; display: grid; grid-template-columns: minmax(0, 1fr); gap: 16px; max-width: 560px; }
.fld { display: grid; gap: 7px; align-content: start; }
.fld-wide { grid-column: 1 / -1; }
.fld label, .fld legend, .bq legend { font-size: .875rem; font-weight: 650; color: var(--ink-2); }
.req { color: var(--acc); margin-left: 3px; }
input, select, textarea { width: 100%; min-height: 52px; padding: 12px 16px; border-radius: 14px; border: 1.5px solid rgba(29, 18, 25, .14); background: var(--soft);
  transition: border-color .2s, background-color .2s, box-shadow .2s; color: var(--ink); }
textarea { min-height: 104px; resize: vertical; line-height: 1.45; }
select { appearance: none; -webkit-appearance: none; padding-right: 44px;
  background: var(--soft) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='24' height='24' fill='none' stroke='%23141414' stroke-width='1.8' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M6 9l6 6 6-6'/%3E%3C/svg%3E") no-repeat right 14px center / 20px; }
input::placeholder, textarea::placeholder { color: #8a827d; }
input:hover, select:hover, textarea:hover { border-color: rgba(29, 18, 25, .3); }
input:focus, select:focus, textarea:focus { outline: none; border-color: var(--acc); background: #fff; box-shadow: 0 0 0 4px rgba(20, 20, 20, .14); }
[aria-invalid="true"] { border-color: var(--acc) !important; }
.fld-err { color: var(--acc-ink); font-size: .875rem; font-weight: 650; }
.chips { display: flex; flex-wrap: wrap; gap: 8px; }
.chip { position: relative; }
.chip input { position: absolute; opacity: 0; width: 1px; height: 1px; min-height: 0; }
.chip span { display: inline-flex; align-items: center; gap: 8px; min-height: 44px; padding: 0 16px; border-radius: 999px; border: 1.5px solid rgba(29, 18, 25, .14);
  background: #fff; font-weight: 600; font-size: .9375rem; cursor: pointer; transition: all .2s; }
.chip span:hover { border-color: var(--ink); }
.chip input:checked + span { background: var(--ink); color: #fff; border-color: var(--ink); }
.chip input:focus-visible + span { outline: 3px solid var(--acc); outline-offset: 2px; }
.form-end { display: flex; align-items: center; gap: 12px 20px; flex-wrap: wrap; margin-top: 4px; }
.form-note { font-size: .875rem; color: var(--ink-3); max-width: 32ch; }

/* подвал и мобильная панель */
.ftr { background: var(--plum); color: var(--on-dark-2); padding-top: clamp(56px, 7vw, 88px); --focus: var(--gold); }
.ftr .brand { color: #fff; --brand-mark: var(--gold); }
.ftr-in { display: grid; grid-template-columns: minmax(0, 1.3fr) repeat(3, minmax(0, 1fr)); gap: 36px 40px; }
.ftr-brand p { margin-top: 18px; max-width: 30ch; font-size: .9375rem; }
.ftr-brand .more { margin-top: 16px; color: #fff; font-size: .9375rem; }
.ftr-h { color: #fff; font-weight: 750; margin-bottom: 14px; }
.ftr-col ul { display: grid; gap: 7px; font-size: .9375rem; }
.ftr-col a { text-decoration: none; }
.ftr-col a:hover { color: #fff; text-decoration: underline; }
.ftr-who { display: grid; gap: 2px; margin-bottom: 4px; }
.ftr-who b { color: #fff; }
.ftr-who span { font-size: .8125rem; }
.ftr-low { display: flex; justify-content: space-between; gap: 12px; flex-wrap: wrap; margin-top: 52px; padding: 22px 0 30px; border-top: 1px solid rgba(255,255,255,.1);
  font-size: .8125rem; color: #9d948f; }
.mbar { display: none; }

/* ── страница услуги ────────────────────────────────────────────────────────── */
.sp-hero { padding: clamp(28px, 4vw, 56px) 0 clamp(48px, 6vw, 88px); background: linear-gradient(180deg, var(--soft), #fff); }
.sp-hero-in { display: grid; grid-template-columns: minmax(0, 1.1fr) minmax(0, .9fr); gap: clamp(28px, 5vw, 72px); align-items: center; }
.sp-hero h1 { font-size: clamp(2.2rem, 1.3rem + 2.8vw, 3.75rem); line-height: 1.05; font-weight: 800; letter-spacing: -.025em; text-wrap: balance; }
.sp-hero .hero-lead { color: var(--ink-2); }
.sp-hero .hero-form { background: #fff; border: 1.5px solid var(--line); box-shadow: var(--sh); }
.sp-media { position: relative; border-radius: 28px; overflow: hidden; box-shadow: var(--sh-lg); }
.sp-media img { width: 100%; aspect-ratio: 4 / 5; object-fit: cover; max-height: 700px; }
.crumbs ol { display: flex; flex-wrap: wrap; font-size: .875rem; color: var(--ink-3); margin-bottom: 20px; }
.crumbs li + li::before { content: '/'; margin: 0 9px; opacity: .5; }
.crumbs a { text-decoration: none; font-weight: 600; color: var(--ink-2); }
.crumbs a:hover { color: var(--acc); }
.sp-meta { margin-top: 24px; display: flex; flex-wrap: wrap; gap: 12px 32px; }
.sp-meta dt { font-size: .8125rem; font-weight: 650; color: var(--ink-3); }
.sp-meta dd { font-weight: 700; margin-top: 2px; }
.gets { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 18px; }
.gets { gap: 36px; }
.gets li { display: grid; gap: 10px; align-content: start; padding-top: 18px; border-top: 2px solid var(--acc); }
.get-n { display: none; }
.gets h3 { font-size: 1.25rem; font-weight: 750; line-height: 1.25; }
.gets p { color: var(--ink-2); }
.what-in { display: grid; grid-template-columns: minmax(0, 1.1fr) minmax(0, .9fr); gap: clamp(28px, 5vw, 72px); align-items: center; }
.what { margin: 26px 0 28px; display: grid; gap: 18px; }
.what li { display: grid; grid-template-columns: auto minmax(0, 1fr); gap: 14px; }
.what .ic { width: 30px; height: 30px; padding: 6px; border-radius: 50%; background: var(--acc-soft); color: var(--acc); }
.what h3 { font-size: 1.125rem; font-weight: 750; }
.what p { color: var(--ink-2); margin-top: 2px; }
.what-media img { width: 100%; border-radius: var(--r); aspect-ratio: 4 / 5; object-fit: cover; box-shadow: var(--sh); }
.cards-3 { grid-template-columns: repeat(3, minmax(0, 1fr)); }
.demo { display: grid; justify-items: center; }
.nf-acts { margin-top: 28px; display: flex; gap: 10px; flex-wrap: wrap; }

/* ── демонстрации ───────────────────────────────────────────────────────────── */
.sws { display: flex; flex-wrap: wrap; gap: 8px; justify-content: center; margin-bottom: 26px; }
.sw { min-height: 42px; padding: 0 18px; border-radius: 999px; border: 1.5px solid rgba(29, 18, 25, .14); background: #fff; font-weight: 600; font-size: .9375rem; }
.sw[aria-pressed="true"] { background: var(--ink); color: #fff; border-color: var(--ink); }
.sw-bulb { display: none; }
.js .tab-panel[data-off] { display: none; }
.tabs { width: 100%; }
.tab-panels { display: flex; justify-content: center; }
@media (min-width: 1121px) {
  .tabs-cols .sws { display: none; }
  .tabs-cols .tab-panels { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 22px; justify-items: center; align-items: start; }
  .js .tabs-cols .tab-panel[data-off] { display: block; }
  .tabs-cols .tab-panel { width: 100%; display: flex; justify-content: center; }
  .tabs-cols .tab-panel:nth-child(2) { margin-top: 40px; }
}
.obj-cap { font-size: .8125rem; font-weight: 650; color: var(--ink-3); margin-bottom: 10px; }
.phone { width: min(100%, 360px); background: #151515; border-radius: 40px; padding: 11px; box-shadow: var(--sh-lg); }
.phone-top { display: flex; align-items: center; gap: 8px; padding: 8px 16px 11px; color: #eee; font-size: .8125rem; font-weight: 600; }
.phone-dot { width: 8px; height: 8px; border-radius: 50%; background: #39c46a; }
.phone-msgs { background: #f4f1ef; border-radius: 30px; padding: 18px 14px 20px; display: flex; flex-direction: column; gap: 9px; min-height: 360px; }
.m { max-width: 86%; padding: 10px 13px 11px; border-radius: 16px; font-size: .9375rem; line-height: 1.42; box-shadow: 0 1px 1px rgba(0,0,0,.06); }
.m-in { align-self: flex-start; background: #fff; border-bottom-left-radius: 5px; }
.m-out { align-self: flex-end; background: var(--acc); color: #fff; border-bottom-right-radius: 5px; }
.m-sys { align-self: center; display: inline-flex; align-items: center; gap: 6px; padding: 6px 12px; border-radius: 999px; background: #e3f3e9; color: #1f6b3f;
  font-size: .8125rem; font-weight: 650; }
.m-sys .ic { width: 15px; height: 15px; }
.phone-mini .phone-msgs { min-height: 0; }
.rv { width: min(100%, 380px); background: #fff; border-radius: 22px; padding: 20px 22px 22px; box-shadow: var(--sh-lg); }
.rvs { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 22px; align-items: start; width: 100%; }
.rvs .rv { width: 100%; }
.rvs .rv:nth-child(2) { margin-top: 32px; }
.rv-top { display: flex; justify-content: space-between; align-items: center; gap: 10px; font-size: .9375rem; }
.stars { display: inline-flex; gap: 2px; color: #f0a72e; }
.star { width: 16px; height: 16px; }
.star.off { color: #e6e0dc; }
.rv-meta { margin-top: 6px; font-size: .8125rem; color: var(--ink-3); }
.rv-text { margin-top: 12px; font-size: .9875rem; }
.rv-reply { margin-top: 14px; padding: 14px 16px; border-radius: 14px; background: var(--soft); font-size: .9375rem; }
.rv-lab { display: flex; align-items: center; gap: 6px; font-weight: 700; color: var(--acc-ink); margin-bottom: 6px; font-size: .8125rem; }
.rv-lab .ic { width: 16px; height: 16px; }
.callsheet { width: min(100%, 400px); background: #fff; border-radius: 22px; padding: 20px 22px 22px; box-shadow: var(--sh-lg); }
.cs-top { display: flex; align-items: center; gap: 8px; font-size: .875rem; font-weight: 650; color: var(--ink-2); }
.cs-top .ic { color: var(--acc); }
.cs-wave { display: flex; align-items: center; gap: 3px; height: 40px; margin: 12px 0 8px; }
.cs-wave i { width: 4px; height: calc(var(--h) * 3px); border-radius: 2px; background: var(--acc); opacity: .55; }
.cs-lines { display: grid; gap: 10px; }
.cl { display: grid; grid-template-columns: 60px minmax(0, 1fr); gap: 10px; font-size: .9375rem; }
.cl b { font-size: .75rem; letter-spacing: .04em; text-transform: uppercase; color: var(--ink-3); padding-top: 3px; }
.cl-ai b { color: var(--acc); }
.cl-sys { display: flex; align-items: center; gap: 6px; font-size: .8125rem; font-weight: 650; color: #1f6b3f; }
.cl-sys .ic { width: 15px; height: 15px; }
.serp { display: grid; grid-template-columns: minmax(0, .8fr) minmax(0, 1.2fr); gap: 22px; align-items: start; width: 100%; }
.serp-old, .serp-ai { background: #fff; border-radius: 22px; padding: 20px 22px 22px; box-shadow: var(--sh); }
.serp-q { display: flex; align-items: center; gap: 9px; font-weight: 650; padding: 10px 14px; border-radius: 999px; background: var(--soft); font-size: .9375rem; }
.serp-q .ic { width: 17px; height: 17px; color: var(--ink-3); }
.serp-ai .serp-q .ic { color: var(--acc); }
.serp-old ol { margin-top: 14px; display: grid; gap: 10px; }
.serp-old li { display: flex; gap: 10px; align-items: center; color: var(--ink-3); font-size: .9375rem; }
.serp-old li i { width: 34px; height: 8px; border-radius: 4px; background: #ebe5e1; flex: none; }
.serp-a { margin-top: 16px; font-size: 1.0625rem; }
.serp-src { margin-top: 14px; font-size: .875rem; color: var(--ink-3); }
.serp-src b { color: var(--acc-ink); }
.sheet { background: #fff; border-radius: 22px; padding: clamp(18px, 2.4vw, 28px); box-shadow: var(--sh); width: 100%; }
.sheet-h { font-weight: 700; font-size: 1.0625rem; margin-bottom: 12px; }
.sheet-note { margin-top: 14px; font-size: .9375rem; color: var(--ink-2); }
.tbl-wrap { overflow-x: auto; }
.tbl { width: 100%; border-collapse: collapse; font-size: .9375rem; font-variant-numeric: tabular-nums; }
.tbl th, .tbl td { text-align: left; padding: 11px 12px 11px 0; border-bottom: 1px solid var(--line); vertical-align: top; }
.tbl thead th { font-size: .75rem; letter-spacing: .05em; text-transform: uppercase; color: var(--ink-3); font-weight: 700; }
.tbl tbody th { font-weight: 650; }
.tbl tr.hot td:last-child, .tbl tr.best td, .tbl tr.best th { color: var(--acc-ink); font-weight: 650; }
.duo { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 22px; align-items: start; width: 100%; }
.sheet-week { max-width: 760px; }
.week li { display: grid; grid-template-columns: 52px 110px minmax(0, 1fr); gap: 12px; padding: 12px 0; border-bottom: 1px solid var(--line); align-items: baseline; }
.week b { font-weight: 800; }
.week span { font-size: .8125rem; font-weight: 700; color: var(--acc-ink); }
.week em { font-style: normal; }
.score { max-width: 760px; }
.score-obj { font-weight: 650; }
.score-grid { margin-top: 16px; display: grid; grid-template-columns: 150px minmax(0, 1fr); gap: 24px; align-items: center; }
.score-total { display: grid; }
.score-total b { font-size: 4rem; font-weight: 800; line-height: 1; color: var(--acc); }
.score-total span, .score-total small { font-size: .8125rem; color: var(--ink-3); }
.score-list { display: grid; gap: 10px; }
.score-list li { display: grid; grid-template-columns: minmax(0, 1fr) 120px 44px; gap: 12px; align-items: center; font-size: .9375rem; }
.score-list i { height: 8px; border-radius: 4px; background: linear-gradient(90deg, var(--acc) var(--v), #ece6e2 var(--v)); }
.score-list b { text-align: right; font-variant-numeric: tabular-nums; }
.score-tip { margin-top: 16px; padding-top: 14px; border-top: 1px solid var(--line); color: var(--ink-2); }
.dash { width: 100%; max-width: 980px; }
.dash-tiles { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 12px; }
.dash-tiles li { background: #fff; border-radius: 18px; padding: 18px 20px; box-shadow: var(--sh); display: grid; gap: 4px; }
.dash-tiles small { font-size: .8125rem; color: var(--ink-3); font-weight: 600; }
.dash-tiles b { font-size: 2.4rem; font-weight: 800; color: var(--acc); line-height: 1.1; }
.dash-tiles span { font-size: .875rem; color: var(--ink-2); }
.frame { position: relative; width: min(100%, 420px); aspect-ratio: 4 / 5; border-radius: 24px; overflow: hidden; background: var(--plum); box-shadow: var(--sh-lg); }
.frame img { width: 100%; height: 100%; object-fit: cover; }
.frame-sub { position: absolute; left: 14px; right: 14px; bottom: 14px; padding: 10px 14px; border-radius: 12px; background: rgba(12, 12, 12, .78); color: #fff;
  font-size: .9375rem; text-align: center; }
.chips:empty { display: none; }
.tab-panel > .chips { margin-top: 12px; justify-content: center; }
.tab-panel > .chips li { padding: 6px 12px; border-radius: 999px; background: var(--soft); font-size: .8125rem; font-weight: 650; }
.dub-wave { position: absolute; top: 14px; right: 14px; display: flex; gap: 3px; align-items: center; height: 28px; padding: 0 10px; border-radius: 999px; background: rgba(20,8,14,.7); }
.dub-wave i { width: 3px; height: 10px; border-radius: 2px; background: var(--gold); animation: wave 1.1s ease-in-out infinite alternate; }
.dub-wave i:nth-child(2n) { animation-delay: -.4s; } .dub-wave i:nth-child(3n) { animation-delay: -.8s; }
@keyframes wave { to { height: 22px; } }
.demo .reels { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 18px; overflow: visible; padding: 0; max-width: 900px; width: 100%; }
.demo .reels::before, .demo .reels::after { display: none; }
.demo .reel { flex: none; }
.demo .reel img { width: 100%; height: 100%; object-fit: cover; }
.demo .reel figcaption { position: absolute; inset: auto 12px 12px; display: grid; gap: 8px; justify-items: start; }
.reel-hook { padding: 8px 12px; border-radius: 12px; background: #fff; color: var(--ink); font-weight: 700; font-size: .9375rem; line-height: 1.3; }
.reel-ai { padding: 4px 9px; border-radius: 999px; background: rgba(12, 12, 12, .72); color: #fff; font-size: .75rem; font-weight: 700; }
.mk { display: grid; grid-template-columns: minmax(0, 340px) minmax(0, 440px); gap: 40px; align-items: center; justify-content: center; width: 100%; }
.mk-card { background: #fff; border-radius: 22px; padding: 10px 10px 16px; box-shadow: var(--sh-lg); }
.mk-img { aspect-ratio: 3 / 4; border-radius: 14px; overflow: hidden; background: var(--soft); }
.mk-img img { width: 100%; height: 100%; object-fit: cover; }
.mk-price { margin: 12px 6px 0; display: flex; gap: 10px; align-items: baseline; }
.mk-price b { font-size: 1.375rem; color: var(--acc-ink); }
.mk-price s { color: var(--ink-3); font-size: .9375rem; }
.mk-name { margin: 4px 6px 0; font-size: .9375rem; }
.mk-rate { margin: 8px 6px 0; display: flex; gap: 8px; align-items: center; font-size: .8125rem; color: var(--ink-3); }
.mk-shades { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 12px; }
.mk-shades li { display: flex; align-items: center; gap: 12px; font-weight: 650; }
.mk-shades i { width: 56px; height: 38px; flex: none; border-radius: 22px 8px 22px 8px; background: var(--c); box-shadow: inset 0 -6px 10px rgba(0,0,0,.18), inset 6px 4px 10px rgba(255,255,255,.28); }
.mk-chips { margin-top: 24px; display: grid; gap: 10px; }
.mk-chips li { display: flex; align-items: center; gap: 10px; font-weight: 600; }
.mk-chips .ic { color: var(--acc); }
.duo-site { grid-template-columns: auto auto; justify-content: center; align-items: center; gap: 40px; }
.phone-site { padding: 10px; }
.site-pic { aspect-ratio: 3 / 2; border-radius: 30px 30px 8px 8px; overflow: hidden; background: var(--soft); }
.site-pic img { width: 100%; height: 100%; object-fit: cover; object-position: center 20%; }
.site-body { background: #fff; border-radius: 8px 8px 30px 30px; padding: 16px 16px 20px; margin-top: 2px; }
.site-name { font-size: 1.25rem; font-weight: 800; }
.site-tag { font-size: .8125rem; color: var(--ink-3); margin-top: 2px; }
.site-svcs { margin-top: 12px; display: grid; }
.site-svcs li { display: flex; justify-content: space-between; gap: 10px; padding: 8px 0; border-bottom: 1px solid var(--line); font-size: .875rem; }
.site-svcs small { color: var(--ink-3); }
.site-slots-h { margin-top: 12px; font-size: .75rem; font-weight: 700; color: var(--ink-3); }
.site-slots { margin-top: 8px; display: flex; flex-wrap: wrap; gap: 6px; }
.site-slots li { padding: 6px 10px; border-radius: 999px; border: 1px solid rgba(29,18,25,.18); font-size: .8125rem; font-weight: 650; }
.site-slots li.on { background: var(--ink); color: #fff; }
.site-btn { margin-top: 14px; text-align: center; padding: 12px; border-radius: 999px; background: var(--acc); color: #fff; font-weight: 700; }
.ph { display: block; width: 100%; height: 100%; min-height: 160px; background: linear-gradient(135deg, var(--soft-2), var(--soft)); }

/* ── бриф ───────────────────────────────────────────────────────────────────── */
.bdots { margin-top: 26px; display: flex; flex-wrap: wrap; gap: 8px; }
.bdots li { display: inline-flex; align-items: center; gap: 8px; padding: 6px 14px 6px 6px; border-radius: 999px; background: #fff; border: 1.5px solid var(--line);
  font-weight: 600; font-size: .9375rem; color: var(--ink-3); }
.bdots li span { display: grid; place-items: center; width: 26px; height: 26px; border-radius: 50%; background: var(--soft-2); font-size: .8125rem; font-weight: 800; }
.bdots li.on, .bdots li.done { color: var(--ink); border-color: var(--ink); }
.bdots li.on span, .bdots li.done span { background: var(--acc); color: #fff; }
.brief { margin-top: 26px; }
.bstep { display: grid; gap: 22px; }
.js .bstep[data-later], .js .bstep.is-off { display: none; }
.bstep-h { display: grid; gap: 4px; font-size: 1.5rem; font-weight: 800; padding: 0; margin-bottom: 2px; }
.bstep-n { font-size: .8125rem; font-weight: 700; color: var(--acc-ink); }
.bq { display: grid; gap: 10px; }
.bnav { margin-top: 26px; display: flex; gap: 10px; }
.bprev { margin-top: 26px; }
.bprev-h { font-weight: 700; color: var(--ink-2); }
.bprev-txt { margin-top: 12px; padding: 20px 22px; background: #fff; border-radius: 18px; box-shadow: var(--sh); white-space: pre-wrap; font: 400 .9375rem/1.55 var(--font); max-height: 420px; overflow: auto; }
.bprev-acts { margin-top: 16px; display: flex; flex-wrap: wrap; gap: 10px; }
.bprev-status { margin-top: 10px; font-weight: 650; color: #1f6b3f; min-height: 1.5em; }
.brief-media { position: sticky; top: 100px; align-self: start; }

/* ── движение ───────────────────────────────────────────────────────────────── */
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation-duration: .01ms !important; animation-iteration-count: 1 !important; transition-duration: .01ms !important; scroll-behavior: auto !important; }
}

/* ── адаптив ────────────────────────────────────────────────────────────────── */
@media (max-width: 1240px) {
  .hdr-tel { display: none; }
  .nav a { padding: 10px 9px; }
  .pains { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .floats { display: none; }
  .hero-in { grid-template-columns: minmax(0, 680px); }
}
@media (max-width: 1080px) {
  .nav { position: fixed; inset: 76px 0 auto; background: #fff; color: var(--ink); padding: 10px var(--gut) 22px; display: none; box-shadow: 0 30px 40px -24px rgba(30,20,15,.45); }
  .nav.is-open { display: block; }
  .nav ul { flex-direction: column; }
  .nav a { font-size: 1.25rem; font-weight: 700; padding: 14px 4px; border-radius: 0; border-bottom: 1px solid var(--line); }
  .burger { display: inline-grid; }
  .hdr-end { margin-left: auto; }
  .segs { grid-template-columns: minmax(0, 1fr); }
  .model-top, .about, .faq, .order-in, .sp-hero-in, .what-in { grid-template-columns: minmax(0, 1fr); }
  .looks { grid-template-columns: repeat(3, minmax(0, 1fr)); }
  .runway { grid-template-columns: minmax(0, 1fr); }
  .runway li:nth-child(n+2) { display: none; }
  .casting { grid-template-columns: repeat(3, minmax(0, 1fr)); }
  .steps { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .gets { grid-template-columns: minmax(0, 1fr); }
  .rvs { grid-template-columns: minmax(0, 1fr); max-width: 520px; }
  .rvs .rv:nth-child(2) { margin-top: 0; }
  .ftr-in { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .sp-media, .what-media { max-width: 520px; }
  .pains { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .cards { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .brief-media { display: none; }
}
@media (max-width: 760px) {
  body { padding-bottom: 68px; }
  .hdr-in { min-height: 64px; gap: 10px; }
  .nav { inset: 64px 0 auto; }
  .is-sp main, .is-brief main, .is-404 main { padding-top: 64px; }
  .hdr-cta { display: none; }
  .brand-wordmark { width: 104px; }
  .brand-star { width: 28px; height: 28px; }
  .hero { min-height: 0; align-items: stretch; }
  .hero-media { position: relative; height: 66svh; min-height: 420px; padding-top: 64px; background: var(--plum); }
  .hero-video { object-position: 52% 20%; }
  .hero::before { background: linear-gradient(0deg, var(--plum) 0%, rgba(18, 18, 18, .2) 28%, rgba(18, 18, 18, 0) 42%); top: 0; height: 66svh; min-height: 420px; }
  .hero { display: block; }
  .hero-in { padding: 0 0 40px; margin-top: -90px; }
  .hero h1 { font-size: 2.1rem; }
  .hero-form { flex-direction: column; }
  .hero-form .btn { width: 100%; }
  .stats { gap: 22px; }
  .stats b { font-size: 1.4rem; }
  .pains { grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: 10px; }
  .pain { aspect-ratio: 3 / 4.6; }
  .pain-body { padding: 14px; gap: 6px; }
  .pain-h { font-size: 1rem; }
  .pain-fix { font-size: .8125rem; }
  .cards, .cards-3 { grid-template-columns: minmax(0, 1fr); }
  .card-wide { grid-column: auto; grid-template-columns: 120px minmax(0, 1fr); }
  .card-wide .card-body { padding: 14px 14px 16px; }
  .card-wide .card-h { font-size: 1.0625rem; }
  .filter { min-height: 38px; padding: 0 14px; font-size: .875rem; }
  .seg { grid-template-columns: minmax(0, 1fr); }
  .seg-img { aspect-ratio: 4 / 5; height: auto; }
  .steps { grid-template-columns: minmax(0, 1fr); gap: 22px; }
  .steps::before { left: 21px; right: auto; top: 22px; bottom: 22px; width: 2px; height: auto; background: linear-gradient(180deg, var(--acc), rgba(20, 20, 20, .15)); }
  .steps li { grid-template-columns: 44px minmax(0, 1fr); column-gap: 16px; }
  .steps li > :not(.step-n) { grid-column: 2; }
  .steps .step-n { grid-row: span 2; }
  .steps .step-t { grid-column: 1 / -1; grid-row: auto; margin-left: 0; }
  .form { grid-template-columns: minmax(0, 1fr); }
  .form-end .btn { width: 100%; }
  .ftr-in { grid-template-columns: minmax(0, 1fr); }
  .mbar { position: fixed; left: 0; right: 0; bottom: 0; z-index: 45; display: grid; grid-template-columns: 1fr 1fr 1.2fr; gap: 8px; padding: 8px 12px calc(8px + env(safe-area-inset-bottom));
    background: rgba(255,255,255,.96); box-shadow: 0 -10px 30px -18px rgba(30,20,15,.5); -webkit-backdrop-filter: blur(10px); backdrop-filter: blur(10px); }
  .mbar a { display: inline-flex; align-items: center; justify-content: center; gap: 6px; min-height: 48px; border-radius: 14px; background: var(--soft); font-weight: 700;
    font-size: .9375rem; text-decoration: none; }
  .mbar .mbar-cta { background: var(--acc); color: #fff; }
  .serp, .duo, .mk, .duo-site { grid-template-columns: minmax(0, 1fr); }
  .order-media { width: min(100%, 380px); justify-self: center; }
  .order-mgr { margin: -40px 8px 0 20px; background: #fff; }
  .card { grid-template-columns: 120px minmax(0, 1fr); grid-template-rows: none; }
  .card-media { position: relative; }
  .card-img { position: absolute; inset: 0; aspect-ratio: auto; height: 100%; }
  .card-body { padding: 14px 14px 16px; gap: 8px; }
  .card-h { font-size: 1.0625rem; }
  .card-p { font-size: .9rem; }
  .card-acts .btn { min-height: 38px; padding: 0 14px; font-size: .875rem; }

  .duo-site { justify-items: center; }
  .dash-tiles { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .score-grid { grid-template-columns: minmax(0, 1fr); }
  .demo .reels { grid-template-columns: repeat(3, minmax(150px, 1fr)); overflow-x: auto; }
  .casting li:nth-child(n+4) { display: none; }
  .sp-hero .hero-form { flex-direction: column; }
  .sp-hero .hero-form .btn { width: 100%; }
}
@media (max-width: 420px) {
  .region { display: none; }
  .hero h1 { font-size: 1.9rem; }
  .h2 { font-size: 1.8rem; }
  .dash-tiles { grid-template-columns: minmax(0, 1fr); }
  .week li { grid-template-columns: 40px minmax(0, 1fr); }
  .week em { grid-column: 2; }
  .score-list li { grid-template-columns: minmax(0, 1fr) 70px 40px; }
  .btn { padding: 0 20px; }
  .card { grid-template-columns: 104px minmax(0, 1fr); }
}

/* ── мозаика: каждое фото и ролик в своих пропорциях, без обрезки ───────────── */
.mosaic { columns: 4 240px; column-gap: 14px; }
.tile { position: relative; break-inside: avoid; margin-bottom: 14px; border-radius: 20px; overflow: hidden; background: var(--plum-2); }
.tile img, .tile video { width: 100%; height: auto; display: block; }
.mosaic-1, .mosaic-2, .mosaic-3, .mosaic-4 { columns: auto; display: grid; grid-template-columns: repeat(auto-fit, minmax(200px, 300px)); gap: 14px; justify-content: center; align-items: start; }
.mosaic-1 .tile, .mosaic-2 .tile, .mosaic-3 .tile, .mosaic-4 .tile { margin: 0; }

/* ── демонстрация: крупное фото и переписка поверх ──────────────────────────── */
.demo-stage { display: grid; grid-template-columns: minmax(0, 400px) minmax(0, 360px) minmax(0, 1fr); align-items: center; }
.demo-photo { grid-column: 1; grid-row: 1; border-radius: 28px; overflow: hidden; box-shadow: var(--sh-lg); }
.demo-photo img { width: 100%; height: auto; }
.demo-chat { grid-column: 2; grid-row: 1; margin-left: -120px; z-index: 2; }
.demo-side { grid-column: 3; grid-row: 1; display: grid; gap: 18px; justify-items: start; padding-left: 40px; }
.demo-side .rv { width: min(100%, 400px); }
.demo-side .phone { width: min(100%, 340px); }
@media (max-width: 1080px) {
  .demo-stage { grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: 0; }
  .demo-photo { grid-column: 1; }
  .demo-chat { grid-column: 2; margin-left: -80px; }
  .demo-side { grid-column: 1 / -1; grid-row: 2; padding: 28px 0 0; grid-template-columns: repeat(2, minmax(0, 1fr)); justify-items: center; align-items: start; }
}
@media (max-width: 760px) {
  .mosaic { columns: 2; column-gap: 10px; }
  .tile { margin-bottom: 10px; border-radius: 16px; }
  .mosaic-1, .mosaic-2, .mosaic-3, .mosaic-4 { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .demo-stage { grid-template-columns: minmax(0, 1fr); }
  .demo-photo { grid-column: 1; grid-row: 1; width: 78%; }
  .demo-chat { grid-column: 1; grid-row: 2; margin: -260px 0 0 auto; width: 84%; }
  .demo-chat .phone { width: 100%; }
  .demo-side { grid-column: 1; grid-row: 3; grid-template-columns: minmax(0, 1fr); }
  .demo-side .phone-mini { display: none; }
}

/* ══ журнальная главная ════════════════════════════════════════════════════════ */
/* первый экран: видео во весь экран, заголовок крупным набором внизу */
.eh { position: relative; min-height: 100svh; display: grid; align-items: end; color: #fff; background: var(--plum); overflow: hidden; isolation: isolate; }
.eh-media { position: absolute; inset: 0; z-index: -1; }
.eh-video { width: 100%; height: 100%; object-fit: cover; object-position: 60% 28%; }
.eh::before { content: ''; position: absolute; inset: 0; z-index: 0; pointer-events: none;
  background: linear-gradient(0deg, rgba(12, 12, 12, .88) 0%, rgba(12, 12, 12, .35) 38%, rgba(12, 12, 12, 0) 62%),
    linear-gradient(90deg, rgba(12, 12, 12, .45) 0%, rgba(12, 12, 12, 0) 50%); }
.eh-in { position: relative; z-index: 1; padding: 130px 0 48px; }
.eh-h1 { font-size: clamp(2.6rem, 1rem + 6vw, 7.2rem); line-height: .94; font-weight: 800; letter-spacing: -.04em; max-width: 13ch; text-wrap: balance; }
.eh-low { margin-top: 34px; display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 560px); gap: 20px 48px; align-items: end; }
.eh-lead { font-size: clamp(1.0625rem, 1rem + .3vw, 1.25rem); line-height: 1.5; color: #ece6e2; max-width: 36em; }
.eh .hero-form { margin: 0; }

/* бегущая строка */
.mq { overflow: hidden; background: var(--plum); color: var(--gold); padding: 18px 0; }
.mq-track { display: flex; align-items: center; gap: 28px; width: max-content; animation: mq 42s linear infinite; }
.mq-track span { font-size: clamp(1.4rem, 1rem + 1.4vw, 2.4rem); font-weight: 800; letter-spacing: -.02em; white-space: nowrap; }
.mq-star { width: 26px; height: 26px; --brand-mark: #fff; flex: none; }
@keyframes mq { to { transform: translateX(-50%); } }

/* манифест: текст и ролики в строке */
.mf { padding-block: clamp(72px, 9vw, 140px); }
.mf-text { font-size: clamp(1.75rem, 1rem + 2.7vw, 3.6rem); line-height: 1.14; font-weight: 750; letter-spacing: -.03em; max-width: 24ch; text-wrap: pretty; }
.chip-media { display: inline-block; vertical-align: middle; width: 1.9em; height: 1.05em; border-radius: 999px; overflow: hidden; margin: 0 .06em; transform: translateY(-.06em);
  background: var(--soft-2); }
.chip-media video { width: 100%; height: 100%; object-fit: cover; }
.mf-low { margin-top: clamp(40px, 5vw, 64px); display: flex; flex-wrap: wrap; justify-content: space-between; gap: 28px 48px; align-items: end;
  padding-top: 28px; border-top: 1px solid var(--line); }
.mf-low .facts { margin: 0; }
.mf-ment p { font-size: .875rem; font-weight: 650; color: var(--ink-3); }
.mf-ment ul { margin-top: 8px; display: flex; flex-wrap: wrap; gap: 6px 26px; }
.mf-ment li { font-weight: 800; font-size: 1.125rem; }

/* две аудитории */
.auds { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); }
.aud { position: relative; min-height: min(92svh, 860px); display: grid; align-items: end; color: #fff; overflow: hidden; isolation: isolate; background: var(--plum); }
.aud-media { position: absolute; inset: 0; z-index: -1; }
.aud-media video { width: 100%; height: 100%; object-fit: cover; }
.aud-beauty .aud-media video { object-position: 50% 22%; }
.aud-design .aud-media video { object-position: 52% 50%; }
.aud::after { content: ''; position: absolute; inset: 0; z-index: -1; background: linear-gradient(0deg, rgba(12, 12, 12, .9) 0%, rgba(12, 12, 12, .2) 55%, rgba(12, 12, 12, 0) 75%); }
.aud-body { padding: clamp(24px, 4vw, 56px); display: grid; gap: 16px; justify-items: start; }
.aud-h { font-size: clamp(2.6rem, 1.4rem + 3.8vw, 5.4rem); line-height: .95; font-weight: 800; letter-spacing: -.04em; }
.aud-body p { max-width: 34em; color: #ece6e2; }
.aud-body ul { display: flex; flex-wrap: wrap; gap: 8px; }
.aud-body ul a { display: inline-flex; min-height: 40px; align-items: center; padding: 0 16px; border-radius: 999px; border: 1.5px solid rgba(255, 255, 255, .45);
  text-decoration: none; font-weight: 600; font-size: .9375rem; transition: background-color .2s, color .2s; }
.aud-body ul a:hover { background: #fff; color: var(--ink); }

/* индекс решений: строки вместо сетки карточек, превью следует за курсором */
.ix-head { display: flex; justify-content: space-between; align-items: end; gap: 16px 40px; flex-wrap: wrap; margin-bottom: 26px; }
.ix-h2 { font-size: clamp(3rem, 1.6rem + 5vw, 7rem); line-height: .9; font-weight: 800; letter-spacing: -.045em; }
.ix-head .sec-lead { max-width: 30em; margin: 0; }
.ix-group { margin-top: 30px; }
.ix-gh { font-size: .9375rem; font-weight: 700; color: var(--ink-3); padding-bottom: 10px; border-bottom: 2px solid var(--ink); }
.ix { position: relative; display: grid; grid-template-columns: minmax(0, 1fr) auto; align-items: center; gap: 16px; border-bottom: 1px solid var(--line); }
.ix-link { display: grid; grid-template-columns: minmax(0, 1.1fr) minmax(0, 1fr) 150px; align-items: center; gap: 24px; padding: 22px 0; text-decoration: none; }
.ix-thumb { display: none; }
.ix-name { font-size: clamp(1.4rem, 1rem + 1.2vw, 2.25rem); font-weight: 800; letter-spacing: -.025em; line-height: 1.05; transition: color .2s, transform .35s var(--ease); }
.ix-card { color: var(--ink-2); font-size: .9875rem; line-height: 1.45; }
.ix-term { font-size: .9375rem; font-weight: 650; color: var(--ink-3); }
.ix-link:hover .ix-name, .ix-link:focus-visible .ix-name { color: var(--acc); transform: translateX(8px); }
.ix-float { position: fixed; left: 0; top: 0; z-index: 30; width: 260px; aspect-ratio: 4 / 5; border-radius: 20px; overflow: hidden; pointer-events: none;
  opacity: 0; transform: translate(-50%, -50%) scale(.9); transition: opacity .25s, transform .35s var(--ease); box-shadow: var(--sh-lg); background: var(--soft); }
.ix-float.on { opacity: 1; transform: translate(-50%, -50%) scale(1); }
.ix-float img { width: 100%; height: 100%; object-fit: cover; }

/* мозаика во всю ширину */
.vis-head { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, .8fr) auto; gap: 18px 40px; align-items: end; margin-bottom: 36px; }
.vis-h2 { font-size: clamp(2.6rem, 1.4rem + 4vw, 5.8rem); line-height: .92; font-weight: 800; letter-spacing: -.04em; }
.vis-head .sec-lead { margin: 0; }
.mosaic-wide { columns: 5 220px; column-gap: 12px; padding: 0 12px; }
.mosaic-wide .tile { margin-bottom: 12px; }

/* лукбук */
.lb-band { position: relative; min-height: min(96svh, 900px); display: grid; align-items: end; color: #fff; overflow: hidden; isolation: isolate; background: #05070f; }
.lb-video { position: absolute; inset: 0; z-index: -1; width: 100%; height: 100%; object-fit: cover; object-position: 50% 40%; }
.lb-band::after { content: ''; position: absolute; inset: 0; z-index: -1; background: linear-gradient(90deg, rgba(5, 7, 15, .82) 0%, rgba(5, 7, 15, .3) 45%, rgba(5, 7, 15, 0) 70%); }
.lb-over { padding: 120px 0 64px; display: grid; gap: 18px; justify-items: start; }
.lb-h2 { font-size: clamp(2.6rem, 1.3rem + 4.4vw, 6rem); line-height: .93; font-weight: 800; letter-spacing: -.04em; max-width: 12ch; }
.lb-over p { max-width: 34em; color: #ece6e2; font-size: 1.125rem; }
.lb-band .ai-tag { left: auto; right: 20px; top: 92px; }
.lb-body { padding-block: clamp(40px, 5vw, 72px) clamp(64px, 8vw, 110px); }
.lb-row, .lb-split { margin-top: clamp(32px, 4vw, 56px); }
.lb-split { display: grid; grid-template-columns: minmax(0, 1.25fr) minmax(0, 1fr); gap: 32px 48px; align-items: start; }
.locs { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 12px; align-items: start; }
.locs .tile { margin: 0; }
.polaroids { display: grid; grid-template-columns: repeat(5, minmax(0, 1fr)); gap: 0; padding-top: 10px; }
.polaroids li { margin-left: -14px; padding: 8px 8px 26px; background: #fff; border-radius: 4px; box-shadow: 0 16px 28px -16px rgba(30, 20, 15, .55); transform: rotate(var(--r));
  transition: transform .35s var(--ease); }
.polaroids li:first-child { margin-left: 0; }
.polaroids li:hover { transform: rotate(0) translateY(-6px) scale(1.04); z-index: 2; }
.polaroids img { width: 100%; height: auto; border-radius: 2px; }
.looks-h { margin: 0 0 14px; font-weight: 750; font-size: 1.125rem; }

@media (prefers-reduced-motion: reduce) { .mq-track { animation: none; } }
@media (max-width: 1080px) {
  .eh-low { grid-template-columns: minmax(0, 1fr); }
  .auds { grid-template-columns: minmax(0, 1fr); }
  .aud { min-height: 78svh; }
  .ix-link { grid-template-columns: minmax(0, 1fr) 130px; }
  .ix-card { grid-column: 1 / -1; grid-row: 2; }
  .vis-head { grid-template-columns: minmax(0, 1fr); }
  .lb-split { grid-template-columns: minmax(0, 1fr); }
  .ix-float { display: none; }
}
@media (max-width: 760px) {
  .eh { min-height: 92svh; }
  .eh-video { object-position: 58% 22%; }
  .eh-in { padding: 100px 0 30px; }
  .eh-h1 { font-size: 2.6rem; }
  .eh .hero-form { flex-direction: column; }
  .mq { padding: 12px 0; }
  .mq-star { width: 18px; height: 18px; }
  .aud { min-height: 82svh; }
  .ix { grid-template-columns: minmax(0, 1fr); gap: 0; padding-bottom: 16px; }
  .ix-link { grid-template-columns: 76px minmax(0, 1fr); gap: 6px 14px; padding: 16px 0 10px; }
  .ix-thumb { display: block; grid-row: span 3; width: 76px; aspect-ratio: 4 / 5; border-radius: 12px; overflow: hidden; }
  .ix-thumb img { width: 100%; height: 100%; object-fit: cover; }
  .ix-name { font-size: 1.25rem; grid-column: 2; }
  .ix-card { grid-column: 2; grid-row: auto; font-size: .9rem; }
  .ix-term { grid-column: 2; font-size: .8125rem; }
  .ix-order { justify-self: start; margin-left: 90px; }
  .mosaic-wide { columns: 2; column-gap: 8px; padding: 0 8px; }
  .mosaic-wide .tile { margin-bottom: 8px; }
  .lb-band { min-height: 86svh; }
  .lb-band::after { background: linear-gradient(0deg, rgba(5, 7, 15, .9) 0%, rgba(5, 7, 15, .2) 55%); }
  .lb-video { object-position: 46% 40%; }
  .locs { grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 8px; }
  .polaroids { grid-template-columns: repeat(3, minmax(0, 1fr)); }
  .polaroids li:nth-child(n+4) { display: none; }
}

/* ══ сюжет: две истории ═══════════════════════════════════════════════════════ */
.st-open { position: relative; min-height: min(88svh, 820px); display: grid; align-items: end; color: #fff; overflow: hidden; isolation: isolate; background: var(--plum); }
.st-media { position: absolute; inset: 0; z-index: -1; }
.st-media video { width: 100%; height: 100%; object-fit: cover; }
.story-beauty .st-media video { object-position: 50% 22%; }
.story-design .st-media video { object-position: 50% 45%; }
.st-open::after { content: ''; position: absolute; inset: 0; z-index: -1; background: linear-gradient(0deg, rgba(12, 12, 12, .86) 0%, rgba(12, 12, 12, .25) 50%, rgba(12, 12, 12, 0) 72%); }
.st-over { padding: 120px 0 56px; }
.st-eyebrow { font-size: clamp(1rem, .9rem + .4vw, 1.25rem); font-weight: 700; color: var(--gold); }
.st-h2 { margin-top: 8px; font-size: clamp(2.6rem, 1.2rem + 4.8vw, 6.4rem); line-height: .93; font-weight: 800; letter-spacing: -.04em; max-width: 12ch; }
.st-lead { margin-top: 18px; max-width: 36em; font-size: clamp(1.0625rem, 1rem + .3vw, 1.25rem); color: #ece6e2; }

.st-chs { padding-block: clamp(56px, 7vw, 104px); display: grid; gap: clamp(64px, 9vw, 140px); }
.ch { display: grid; grid-template-columns: minmax(0, 1.05fr) minmax(0, .95fr); gap: clamp(28px, 5vw, 88px); align-items: center; }
.ch-r .ch-media { order: 2; }
.ch-media { position: relative; }
.ch-text { max-width: 520px; }
.ch-label { display: inline-block; font-size: .9375rem; font-weight: 750; padding: 6px 14px; border-radius: 999px; background: var(--soft-2); }
.ch-h { margin-top: 16px; font-size: clamp(1.9rem, 1.1rem + 2.3vw, 3.2rem); line-height: 1.02; font-weight: 800; letter-spacing: -.03em; text-wrap: balance; }
.ch-p { margin-top: 14px; font-size: 1.125rem; color: var(--ink-2); }
.ch-svc { margin-top: 22px; display: flex; align-items: center; gap: 12px 18px; flex-wrap: wrap; }
.ch-svc > a:first-child { font-weight: 700; text-decoration: underline; text-decoration-thickness: 1.5px; text-underline-offset: .25em; text-decoration-color: rgba(20,20,20,.3); }
.ch-svc > a:first-child:hover { text-decoration-color: currentColor; }

/* медиа главы: одна картинка в своих пропорциях или набор */
.cm-one { max-width: 520px; border-radius: 26px; overflow: hidden; box-shadow: var(--sh-lg); background: var(--soft); }
.ch-r .cm-one { margin-left: auto; }
.cm-one img, .cm-one video { width: 100%; height: auto; display: block; max-height: 720px; object-fit: cover; }
.cm { list-style: none; }
.cm-group { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 12px; align-items: end; }
.cm-group li { border-radius: 18px; overflow: hidden; box-shadow: var(--sh); background: var(--soft); }
.cm-group li:nth-child(2) { transform: translateY(-28px); }
.cm-group img, .cm-group video { width: 100%; height: auto; display: block; }
.ch-wide { grid-template-columns: minmax(0, 1fr); }
.ch-wide .ch-media { order: 2; }
.ch-wide .ch-text { max-width: 760px; }
.cm-looks { display: grid; grid-template-columns: repeat(6, minmax(0, 1fr)); gap: 12px; }
.cm-looks li { border-radius: 18px; overflow: hidden; background: var(--soft); }
.cm-looks img { width: 100%; height: auto; display: block; }
.cm-campaign { display: grid; grid-template-columns: 1.35fr repeat(3, minmax(0, 1fr)); grid-template-rows: auto auto; gap: 12px; }
.cm-campaign li { border-radius: 18px; overflow: hidden; background: var(--soft); }
.cm-campaign li:first-child { grid-row: span 2; position: relative; }
.cm-campaign li:first-child video { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; object-position: 50% 30%; }
.cm-campaign img { width: 100%; height: auto; display: block; }
.demo > * { min-width: 0; max-width: 100%; }
.cm-feature { display: grid; grid-template-columns: 1.5fr 1fr; gap: 14px; align-items: start; }
.cm-feature li { border-radius: 18px; overflow: hidden; background: var(--plum); }
.cm-feature li:first-child { grid-row: span 2; position: relative; align-self: stretch; }
.cm-feature li:first-child video { position: absolute; inset: 0; height: 100%; aspect-ratio: auto; }
.cm-feature video { width: 100%; height: auto; display: block; }
.cm-feature li:first-child video { aspect-ratio: 3 / 2; object-fit: cover; object-position: 50% 30%; }
.cm-runway { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 12px; }
.cm-runway li { border-radius: 18px; overflow: hidden; background: var(--plum); }
.cm-runway video { width: 100%; height: auto; display: block; }

/* экран действия AI поверх кадра */
.ui { position: absolute; z-index: 2; width: min(78%, 340px); background: rgba(255, 255, 255, .96); color: var(--ink); border-radius: 20px; padding: 14px;
  box-shadow: 0 28px 50px -24px rgba(30, 20, 15, .6), 0 2px 8px rgba(0,0,0,.08); -webkit-backdrop-filter: blur(10px); backdrop-filter: blur(10px); }
.ch-l .ui { right: -28px; bottom: 36px; }
.ch-r .ui { left: -28px; bottom: 36px; }
.ui-chat { display: flex; flex-direction: column; gap: 7px; }
.b { max-width: 88%; padding: 9px 12px; border-radius: 15px; font-size: .9rem; line-height: 1.38; }
.b-in { align-self: flex-start; background: #efe9e5; border-bottom-left-radius: 5px; }
.b-out { align-self: flex-end; background: var(--ink); color: #fff; border-bottom-right-radius: 5px; }
.ui-call { display: flex; gap: 12px; align-items: center; }
.ui-call .ic { width: 42px; height: 42px; padding: 10px; border-radius: 50%; background: #e3f3e9; color: #1f6b3f; }
.ui-call p { display: grid; } .ui-call b { font-size: .9375rem; } .ui-call span { font-size: .875rem; color: var(--ink-3); }
.ui-review p { font-size: .9rem; line-height: 1.4; }
.ui-stars { display: flex; gap: 2px; color: #f0a72e; margin-bottom: 6px; }
.ui-stars .star { width: 15px; height: 15px; }
.ui-reply { margin-top: 10px; padding: 10px 12px; border-radius: 12px; background: var(--soft); }
.ui-reply b { display: block; font-size: .75rem; margin-bottom: 3px; color: var(--ink-3); }
.ui-ai p { display: flex; gap: 8px; align-items: flex-start; font-size: .9rem; line-height: 1.4; }
.ui-ai .ic { width: 18px; height: 18px; margin-top: 1px; flex: none; }
.ui-q { padding: 9px 12px; border-radius: 999px; background: var(--soft); font-weight: 650; }
.ui-a { margin-top: 10px; }

/* плашка-результат на фото решения */
.ovl { position: absolute; left: 12px; right: 12px; bottom: 12px; z-index: 2; display: flex; gap: 10px; align-items: center; padding: 10px 12px; border-radius: 14px;
  background: rgba(255, 255, 255, .95); color: var(--ink); box-shadow: 0 14px 26px -16px rgba(30, 20, 15, .6); -webkit-backdrop-filter: blur(8px); backdrop-filter: blur(8px); }
.ovl .ic { width: 32px; height: 32px; padding: 7px; border-radius: 10px; background: var(--soft-2); flex: none; }
.ovl > span { display: grid; line-height: 1.25; min-width: 0; }
.ovl b { font-size: .875rem; font-weight: 700; }
.ovl small { font-size: .8125rem; color: var(--ink-3); }
.card-media, .sp-media, .ix-thumb, .ix-float { position: relative; }
.sp-media .ovl { left: 18px; right: auto; bottom: 18px; max-width: 360px; padding: 14px 16px; }
.sp-media .ovl b { font-size: 1rem; }
.what-grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 22px 48px; }
@media (max-width: 1080px) {
  .ch, .ch-r { grid-template-columns: minmax(0, 1fr); }
  .ch-r .ch-media { order: 0; }
  .ch-wide .ch-media { order: 2; }
  .cm-one, .ch-r .cm-one { max-width: 560px; margin: 0; }
  .ch-l .ui, .ch-r .ui { left: auto; right: 12px; bottom: 16px; }
  .cm-looks { grid-template-columns: repeat(3, minmax(0, 1fr)); }
  .cm-campaign { grid-template-columns: repeat(3, minmax(0, 1fr)); }
  .cm-campaign li:first-child { grid-row: auto; grid-column: 1 / -1; aspect-ratio: 3 / 4; max-width: 420px; }
}
@media (max-width: 760px) {
  .st-open { min-height: 78svh; }
  .st-over { padding: 90px 0 36px; }
  .st-h2 { font-size: 2.5rem; }
  .ui { width: 82%; padding: 12px; }
  .ch-l .ui, .ch-r .ui { right: 10px; bottom: 12px; }
  .b { font-size: .84rem; }
  .cm-group { gap: 8px; }
  .cm-group li:nth-child(2) { transform: translateY(-14px); }
  .cm-runway { grid-template-columns: minmax(0, 1fr); }
  .cm-runway li:nth-child(n+2) { display: none; }
  .what-grid { grid-template-columns: minmax(0, 1fr); }
  .ix-thumb .ovl { display: none; }
}


/* ══ яркая разноцветная подача (как цветная кампания) ══════════════════════════ */
.btn-acc { background: var(--ink); }
.hdr-cta { background: var(--c-fuchsia); box-shadow: none; }
.hdr-cta:hover { background: #ff3d8c; }
.mq { background: var(--c-fuchsia); color: #fff; }
.mq-star { --brand-mark: var(--c-yellow); }
.st-eyebrow { color: var(--c-yellow); }
.story-design .st-eyebrow { color: var(--c-lime); }
/* главы: цветная плашка за кадром и цветная метка */
.ch-label { background: var(--cc); color: var(--ink); }
.ch:nth-child(4n+4) .ch-label, .ch[style*="c-fuchsia"] .ch-label, .ch[style*="c-violet"] .ch-label, .ch[style*="c-red"] .ch-label { color: #fff; }
.cm-one { position: relative; overflow: visible; background: none; box-shadow: none; }
.cm-one > img, .cm-one > video { position: relative; z-index: 1; border-radius: 26px; box-shadow: var(--sh-lg); }
.cm-one::before { content: ''; position: absolute; inset: 0; z-index: 0; border-radius: 26px; background: var(--cc); transform: translate(22px, 22px); }
.ch-r .cm-one::before { transform: translate(-22px, 22px); }
.cm-group, .cm-looks, .cm-runway, .cm-campaign, .cm-feature { position: relative; padding: 18px; border-radius: 28px; background: var(--cc); }
.cm-group li:nth-child(2) { transform: none; }
.ui { z-index: 3; }
/* индекс: цвет группы */
.ix-gh { display: inline-block; color: var(--ink); background: var(--gc); padding: 6px 14px; border-radius: 999px; border: 0; margin-bottom: 8px; }
.ix-group { border-top: 2px solid var(--ink); padding-top: 14px; }
.ix { transition: background-color .25s; border-radius: 14px; }
.ix:hover { background: var(--gc); }
.ix:hover .ix-name { color: var(--ink); }
.ix:hover .ix-card, .ix:hover .ix-term { color: var(--ink); }
.ix-link { padding-inline: 14px; }
.ix-order { margin-right: 14px; }
/* шаги: цветные кружки, раздел бирюзовый */
#how { background: var(--c-turquoise); }
#how .steps::before { background: var(--ink); opacity: .35; }
.steps li:nth-child(1) .step-n { background: var(--c-yellow); color: var(--ink); box-shadow: 0 0 0 6px var(--c-turquoise); }
.steps li:nth-child(2) .step-n { background: var(--c-fuchsia); box-shadow: 0 0 0 6px var(--c-turquoise); }
.steps li:nth-child(3) .step-n { background: var(--c-lime); color: var(--ink); box-shadow: 0 0 0 6px var(--c-turquoise); }
.steps li:nth-child(4) .step-n { background: var(--c-violet); box-shadow: 0 0 0 6px var(--c-turquoise); }
#how .steps p { color: var(--ink); }
/* вопросы — жёлтые, заявка — фуксия */
#faq { background: var(--c-yellow); }
#faq .qa { box-shadow: none; }
.order { background: var(--c-fuchsia); }
.order .order-box { box-shadow: 0 40px 70px -40px rgba(60, 0, 30, .6); }
.is-home .order-media, .order-media { box-shadow: none; }
/* страница услуги: первый экран в цвете группы */
.sp-hero { background: var(--gc, var(--soft)); }
.sp-hero .crumbs, .sp-hero .crumbs a, .sp-meta dt { color: var(--ink); }
.sp-hero .checks .ic { background: rgba(255, 255, 255, .7); color: var(--ink); }
.sp-hero .hero-form { border-color: transparent; }
.sec-soft { background: #fff3e8; }
.ftr .region, .hdr .region { background: var(--c-fuchsia); color: #fff; }
.hdr.is-stuck .region, .is-sp .region, .is-brief .region, .is-404 .region { background: var(--c-fuchsia); color: #fff; }
.chip input:checked + span { background: var(--c-fuchsia); border-color: var(--c-fuchsia); }
::selection { background: var(--c-fuchsia); }
@media (max-width: 760px) {
  .cm-one::before { transform: translate(12px, 12px); }
  .ch-r .cm-one::before { transform: translate(-12px, 12px); }
  .cm-group, .cm-looks, .cm-runway, .cm-campaign, .cm-feature { padding: 10px; border-radius: 20px; }
  .cm-feature { grid-template-columns: 1fr 1fr; }
  .cm-feature li:first-child { grid-column: 1 / -1; grid-row: auto; aspect-ratio: 4 / 3; }
  .ix-link { padding-inline: 8px; }
  .ix-order { margin-left: 98px; }
}

/* ══ коллаж: ни одной ровной линии ══════════════════════════════════════════════
   Повороты задаются по порядку элементов; при наведении кадр выпрямляется. Движение уважает reduced-motion. */
:root { --tilt: cubic-bezier(.2, .9, .3, 1); }
.tilt, .cm-one, .cm li, .ui, .ovl, .ix-float, .order-box, .order-media, .qa, .steps li, .card, .sp-media, .hero-form, .ch-label, .ix-gh, .st-h2, .eh-h1 {
  transition: transform .5s var(--tilt); }

/* первый экран: заголовок с наклоном, нижний край скошен */
.eh { clip-path: polygon(0 0, 100% 0, 100% 94%, 0 100%); }
.eh-h1 { transform: rotate(-2deg); transform-origin: left bottom; }
.eh .hero-form { transform: rotate(1.5deg); }
.eh-lead { transform: rotate(-.8deg); }

/* бегущая строка наискось */
.mq-wrap { overflow: hidden; position: relative; z-index: 3; padding: 34px 0; margin: -60px 0 -44px; }
.mq { transform: rotate(-2.2deg); margin: 0 -40px; }

/* открывающие кадры историй: скошенные края */
.st-open { clip-path: polygon(0 4%, 100% 0, 100% 96%, 0 100%); margin-top: -20px; }
.st-h2 { transform: rotate(-2.5deg); transform-origin: left bottom; }
.st-lead { transform: rotate(-1deg); }

/* главы: каждая сдвинута и наклонена по-своему */
.ch:nth-child(odd) .cm-one { transform: rotate(-3deg); }
.ch:nth-child(even) .cm-one { transform: rotate(2.6deg); }
.ch:nth-child(3n) .cm-one { transform: rotate(-1.6deg) translateY(18px); }
.cm-one:hover { transform: rotate(0) scale(1.01); }
.ch:nth-child(odd) .ch-text { transform: translateY(-26px); }
.ch:nth-child(even) .ch-text { transform: translateY(30px); }
.ch-label { transform: rotate(-4deg); }
.ch:nth-child(even) .ch-label { transform: rotate(3deg); }
.ch-h { transform: rotate(-1deg); transform-origin: left; }
.ch-l .ui { transform: rotate(3deg); }
.ch-r .ui { transform: rotate(-3deg); }
.ch-l .ui { right: -40px; bottom: 26px; }
.ch-r .ui { left: -40px; bottom: 56px; }

/* наборы кадров: каждый кадр повернут и смещён */
.cm-group, .cm-looks, .cm-runway, .cm-campaign, .cm-feature { transform: rotate(-1.4deg); }
.ch:nth-child(even) .cm-group, .ch:nth-child(even) .cm-looks, .ch:nth-child(even) .cm-runway, .ch:nth-child(even) .cm-campaign { transform: rotate(1.2deg); }
.cm li:nth-child(4n+1) { transform: rotate(-3deg) translateY(6px); }
.cm li:nth-child(4n+2) { transform: rotate(2.5deg) translateY(-14px); }
.cm li:nth-child(4n+3) { transform: rotate(-1.5deg) translateY(10px); }
.cm li:nth-child(4n+4) { transform: rotate(3.4deg) translateY(-6px); }
.cm li { box-shadow: 0 18px 30px -18px rgba(30, 20, 15, .6); position: relative; }
.cm li:hover { transform: rotate(0) translateY(-6px) scale(1.04); z-index: 4; }
.cm-campaign li:first-child { transform: rotate(-2deg); }

/* индекс решений: строки лесенкой, без линеек */
.ix-group { border-top: 0; padding-top: 0; }
.ix-group:nth-child(odd) { transform: rotate(-.6deg); }
.ix-group:nth-child(even) { transform: rotate(.6deg); }
.ix { border-bottom: 0; }
.ix:nth-child(3n+1) { margin-left: 0; }
.ix:nth-child(3n+2) { margin-left: 3%; }
.ix:nth-child(3n+3) { margin-left: 6%; }
.ix:hover { transform: rotate(-1deg) scale(1.01); }
.ix-gh { transform: rotate(-3deg); }
.ix-group:nth-child(even) .ix-gh { transform: rotate(2.5deg); }
.ix-float { transform: translate(-50%, -50%) rotate(-5deg) scale(.9); }
.ix-float.on { transform: translate(-50%, -50%) rotate(4deg) scale(1); }
.ix-h2 { transform: rotate(-2deg); transform-origin: left bottom; }

/* шаги: ступеньками, без прямой линии */
#how { clip-path: polygon(0 5%, 100% 0, 100% 95%, 0 100%); padding-block: clamp(96px, 11vw, 150px); }
#how .steps::before { display: none; }
.steps li:nth-child(1) { transform: rotate(-2deg); }
.steps li:nth-child(2) { transform: rotate(1.5deg) translateY(34px); }
.steps li:nth-child(3) { transform: rotate(-1deg) translateY(8px); }
.steps li:nth-child(4) { transform: rotate(2.4deg) translateY(44px); }
#how .h2 { transform: rotate(-2deg); transform-origin: left; }

/* вопросы: карточки вразнобой */
#faq { clip-path: polygon(0 0, 100% 4%, 100% 100%, 0 96%); padding-block: clamp(96px, 11vw, 150px); }
.qa:nth-child(odd) { transform: rotate(-1deg); }
.qa:nth-child(even) { transform: rotate(.9deg) translateX(14px); }
.qa:nth-child(3n) { transform: rotate(-.5deg) translateX(-10px); }
#faq .h2 { transform: rotate(-3deg); transform-origin: left; }

/* заявка: форма и фото наклонены */
.order { clip-path: polygon(0 4%, 100% 0, 100% 100%, 0 100%); padding-top: clamp(110px, 12vw, 170px); }
.order-box { transform: rotate(1.4deg); }
.order-media { transform: rotate(-3deg); }
.order .h2 { transform: rotate(-1.5deg); transform-origin: left; }
.ftr { clip-path: polygon(0 3%, 100% 0, 100% 100%, 0 100%); margin-top: -40px; padding-top: clamp(96px, 9vw, 130px); }

/* страница услуги */
.sp-hero { clip-path: polygon(0 0, 100% 0, 100% 95%, 0 100%); }
.sp-media { transform: rotate(2.5deg); }
.sp-media .ovl { transform: rotate(-3deg); }
.sp-hero h1 { transform: rotate(-1.2deg); transform-origin: left; }
.card:nth-child(3n+1) { transform: rotate(-1.8deg); }
.card:nth-child(3n+2) { transform: rotate(1.2deg) translateY(22px); }
.card:nth-child(3n+3) { transform: rotate(-.8deg) translateY(-8px); }
.card:hover { transform: rotate(0) translateY(-6px); }
.ovl { transform: rotate(-2deg); }
.gets li:nth-child(1) { transform: rotate(-1.5deg); }
.gets li:nth-child(2) { transform: rotate(1.2deg) translateY(26px); }
.gets li:nth-child(3) { transform: rotate(-.8deg) translateY(6px); }
.what li:nth-child(odd) { transform: rotate(-.8deg); }
.what li:nth-child(even) { transform: rotate(.8deg) translateY(12px); }
.tab-panel:nth-child(odd) .iphone { transform: rotate(-2.4deg); }
.tab-panel:nth-child(even) .iphone, .tab-panel:nth-child(even) .callsheet { transform: rotate(2.2deg); }
.rv:nth-child(odd), .callsheet { transform: rotate(-1.6deg); }
.mosaic .tile:nth-child(odd) { transform: rotate(-2deg); }
.mosaic .tile:nth-child(even) { transform: rotate(2deg); }

@media (prefers-reduced-motion: reduce) { .cm li:hover, .cm-one:hover, .card:hover, .ix:hover { transform: none; } }
@media (max-width: 760px) {
  .mq-wrap { padding: 20px 0; margin: -36px 0 -26px; }
  .ch:nth-child(odd) .ch-text, .ch:nth-child(even) .ch-text { transform: none; }
  .ch-l .ui, .ch-r .ui { left: auto; right: 6px; bottom: 14px; }
  .ix:nth-child(3n+2), .ix:nth-child(3n+3) { margin-left: 0; }
  .ix:nth-child(even) { transform: translateX(10px); }
  .steps li:nth-child(n) { transform: rotate(0); }
  .steps li:nth-child(odd) { transform: rotate(-1.4deg); }
  .steps li:nth-child(even) { transform: rotate(1.4deg) translateX(12px); }
  .eh { clip-path: polygon(0 0, 100% 0, 100% 97%, 0 100%); }
  .order-box { transform: rotate(.8deg); }
}

/* ══ движение ══════════════════════════════════════════════════════════════════
   Появление: элементы с data-a выезжают снизу и выпрямляются (свойство translate, чтобы не спорить с наклоном transform).
   Параллакс: data-p — скорость сдвига относительно прокрутки (медиа и текст глав едут по-разному). */
@property --ry { syntax: '<length>'; inherits: false; initial-value: 0px; }
@property --py { syntax: '<length>'; inherits: false; initial-value: 0px; }
@property --rs { syntax: '<number>'; inherits: false; initial-value: 1; }
[data-a], [data-p] { translate: 0 calc(var(--ry) + var(--py)); scale: var(--rs); }
.js [data-a] { opacity: 0; --ry: 80px; --rs: .92; transition: opacity .9s var(--ease), --ry 1.2s var(--ease), --rs 1.2s var(--ease), transform .5s var(--tilt); }
.js [data-a].in { opacity: 1; --ry: 0px; --rs: 1; }

/* первый экран: заголовок проявляется построчно, форма выезжает */
.js .eh-h1 { animation: rise-in 1.2s var(--ease) both .15s; }
.js .eh-lead { animation: rise-in 1.1s var(--ease) both .45s; }
.js .eh .hero-form { animation: rise-in 1.1s var(--ease) both .65s; }
.js .st-h2 { animation: none; }
@keyframes rise-in { from { opacity: 0; translate: 0 60px; } to { opacity: 1; translate: 0 0; } }

/* плашки действий AI покачиваются */
.ui { animation: bob 6s ease-in-out infinite; }
.ch:nth-child(even) .ui { animation-duration: 7.5s; animation-delay: -2s; }
.ovl { animation: bob 7s ease-in-out infinite; }
@keyframes bob { 0%, 100% { translate: 0 0; } 50% { translate: 0 -10px; } }

/* кадры в наборах слегка дышат */
.cm li { animation: sway 9s ease-in-out infinite; }
.cm li:nth-child(2n) { animation-duration: 11s; animation-delay: -3s; }
.cm li:nth-child(3n) { animation-duration: 8s; animation-delay: -5s; }
@keyframes sway { 0%, 100% { translate: 0 0; } 50% { translate: 0 -8px; } }

/* метки глав и групп пульсируют наклоном при появлении */
.js [data-a].in .ch-label { animation: wiggle .9s var(--tilt) .3s both; }
@keyframes wiggle { 0% { rotate: -14deg; scale: .6; } 60% { rotate: 6deg; scale: 1.1; } 100% { rotate: 0deg; scale: 1; } }

/* лента роликов: наклонная, бежит */
.vstrip { overflow: hidden; padding: 60px 0; margin: -20px 0; background: var(--c-lime); clip-path: polygon(0 12%, 100% 0, 100% 88%, 0 100%); }
.vstrip-track { display: flex; gap: 16px; width: max-content; transform: rotate(-3deg) translateX(var(--sx, 0px)); padding-left: 4vw; will-change: transform; }
.vstrip li { flex: none; width: 220px; border-radius: 22px; overflow: hidden; background: var(--plum); box-shadow: 0 20px 34px -18px rgba(30, 20, 15, .6); }
.vstrip li:nth-child(odd) { rotate: -3deg; translate: 0 10px; }
.vstrip li:nth-child(even) { rotate: 3deg; translate: 0 -10px; }
.vstrip video { width: 100%; height: 300px; object-fit: cover; display: block; }


/* неровная прокрутка: на широком экране текст главы стоит на месте, пока проезжают кадры, затем уходит вместе с ними */
@media (min-width: 1081px) {
  .ch:not(.ch-wide) { align-items: start; }
  .ch:not(.ch-wide) .ch-text { position: sticky; top: 24vh; }
  .ch:not(.ch-wide) .ch-media { padding-block: 6vh 14vh; }
}

/* ссылки и кнопки: живой отклик */
.btn { transition: transform .35s var(--tilt), background-color .2s, color .2s, box-shadow .3s; }
.btn:hover { transform: translateY(-2px) rotate(-2deg) scale(1.03); }
.ix-order:hover { transform: rotate(3deg) scale(1.06); }
.cm-one > img, .cm-one > video { transition: transform .8s var(--ease); }
.cm-one:hover > img, .cm-one:hover > video { transform: scale(1.02); }

@media (prefers-reduced-motion: reduce) {
  .js [data-a] { opacity: 1; --ry: 0px; --rs: 1; }
  [data-p] { --py: 0px !important; }
  .ui, .ovl, .cm li, .vstrip-track, .js .eh-h1, .js .eh-lead, .js .eh .hero-form { animation: none !important; }
}
@media (max-width: 760px) {
  .vstrip { padding: 40px 0; }
  .vstrip li { width: 150px; }
  .vstrip video { height: 210px; }
  .js [data-a] { --ry: 50px; }
}


/* ══ карточки товаров маркетплейса ══════════════════════════════════════════════ */
.cm-mp { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 16px; position: relative; padding: 18px; border-radius: 28px; background: var(--cc); transform: rotate(1.2deg); }
.mp-grid { display: grid; grid-template-columns: repeat(auto-fill, minmax(220px, 1fr)); gap: 20px; width: 100%; }
.mp { background: #fff; border-radius: 18px; padding: 8px 8px 14px; box-shadow: 0 18px 30px -18px rgba(30, 20, 15, .55); transition: transform .45s var(--tilt); }
.mp:nth-child(4n+1) { transform: rotate(-2.4deg); } .mp:nth-child(4n+2) { transform: rotate(1.8deg) translateY(-12px); }
.mp:nth-child(4n+3) { transform: rotate(-1deg) translateY(8px); } .mp:nth-child(4n+4) { transform: rotate(2.6deg); }
.mp:hover { transform: rotate(0) translateY(-6px) scale(1.03); z-index: 2; }
.mp-ph { position: relative; aspect-ratio: 3 / 4; border-radius: 12px; overflow: hidden; background: var(--soft); }
.mp-ph video, .mp-ph img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.mp-ph [hidden] { display: none; }
.mp-tag, .mp-play { position: absolute; top: 8px; padding: 4px 9px; border-radius: 999px; font-size: .75rem; font-weight: 700; }
.mp-tag { left: 8px; background: rgba(255, 255, 255, .92); }
.mp-play { right: 8px; background: var(--c-fuchsia); color: #fff; }
.mp.is-still .mp-play { display: none; }
.mp-name { margin: 10px 4px 0; font-weight: 750; font-size: 1rem; line-height: 1.2; }
.mp-chip { margin: 3px 4px 0; font-size: .8125rem; color: var(--ink-3); }
.mp-sws { margin: 10px 4px 0; display: flex; gap: 8px; }
.mp-sw { width: 26px; height: 26px; border-radius: 50%; border: 2px solid #fff; background: var(--c); box-shadow: 0 0 0 1.5px rgba(20, 20, 20, .2); padding: 0; transition: transform .25s var(--tilt), box-shadow .2s; }
.mp-sw:hover { transform: scale(1.15); }
.mp-sw[aria-pressed="true"] { box-shadow: 0 0 0 2px var(--ink); transform: scale(1.12); }
@media (max-width: 1080px) { .cm-mp { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (max-width: 760px) { .cm-mp { padding: 10px; gap: 10px; transform: rotate(.6deg); } .mp-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 12px; } .mp-sw { width: 30px; height: 30px; } }
.cm-campaign video { width: 100%; height: auto; display: block; }
@media (max-width: 760px) { .cm-group, .cm-looks, .cm-runway, .cm-campaign, .cm-feature { transform: rotate(-.6deg); } }

/* линейка косметики: сверху кадры с моделью (в центре ролик), снизу предметные кадры; колонки на разной высоте */
.cm-line { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 14px; position: relative; padding: 18px; border-radius: 28px; background: var(--cc); transform: rotate(-1deg); }
.cm-line li { border-radius: 18px; overflow: hidden; background: var(--plum); }
.cm-line img, .cm-line video { width: 100%; height: auto; display: block; }
.cm-line li:nth-child(2), .cm-line li:nth-child(5) { translate: 0 -34px; }
.cm-line li:nth-child(3), .cm-line li:nth-child(6) { translate: 0 22px; }
@media (max-width: 760px) {
  .cm-line { padding: 10px; gap: 8px; transform: rotate(-.6deg); }
  .cm-line li:nth-child(2), .cm-line li:nth-child(5) { translate: 0 -14px; }
  .cm-line li:nth-child(3), .cm-line li:nth-child(6) { translate: 0 10px; }
}


/* ══ реалистичный телефон ═══════════════════════════════════════════════════════
   Все размеры — в долях ширины корпуса (cqw), поэтому пропорции как у настоящего телефона при любой ширине. Телефон стоит ровно. */
.iphone { position: relative; container-type: inline-size; width: 320px; max-width: 100%; flex: none; aspect-ratio: 71.6 / 147.6; padding: 3.2%; margin-inline: auto;
  border-radius: 16.5% / 8%;
  background: linear-gradient(150deg, #3a3a3f 0%, #121214 22%, #1e1e22 55%, #08080a 100%);
  box-shadow: inset 0 0 0 1.5px #55555c, inset 0 0 0 4px #0b0b0d, 0 50px 80px -40px rgba(20, 10, 10, .7), 0 18px 30px -18px rgba(0,0,0,.45); }
.iphone::before { content: ''; position: absolute; left: -1.1%; top: 18%; width: 1.4%; height: 7%; border-radius: 3px 0 0 3px; background: #2a2a2e;
  box-shadow: 0 calc(var(--vh, 1) * 0px) 0 #2a2a2e; }
.iphone::after { content: ''; position: absolute; right: -1.1%; top: 25%; width: 1.4%; height: 11%; border-radius: 0 3px 3px 0; background: #2a2a2e; }
.ip-screen { position: relative; height: 100%; border-radius: 13.5% / 6.4%; overflow: hidden; display: flex; flex-direction: column;
  background: #efe7e1 radial-gradient(circle at 20% 30%, rgba(255,255,255,.5) 0 2px, transparent 3px) 0 0 / 8cqw 8cqw; }
.ip-screen::after { content: ''; position: absolute; left: 50%; bottom: 2.6cqw; width: 36cqw; height: 1.6cqw; margin-left: -18cqw; border-radius: 1cqw; background: #111; opacity: .85; }
.ip-status { position: relative; flex: none; height: 15cqw; display: flex; align-items: center; justify-content: space-between; padding: 1.6cqw 7.5cqw 0 10cqw;
  font: 650 4.6cqw/1 -apple-system, 'SF Pro Text', system-ui, sans-serif; color: #111; background: rgba(250, 247, 245, .92); }
.ip-island { position: absolute; left: 50%; top: 3.2cqw; width: 31cqw; height: 9.4cqw; margin-left: -15.5cqw; border-radius: 5cqw; background: #000; }
.ip-ic { width: 17cqw; height: 3.8cqw; color: #111; }
.ip-head { flex: none; display: flex; align-items: center; gap: 2.8cqw; padding: 1cqw 4cqw 3cqw 2.4cqw; background: rgba(250, 247, 245, .92);
  border-bottom: 1px solid rgba(0, 0, 0, .07); }
.ip-back { font-size: 9cqw; line-height: 1; color: var(--c-fuchsia); margin-top: -1.2cqw; }
.ip-ava { flex: none; width: 10.6cqw; height: 10.6cqw; border-radius: 50%; display: grid; place-items: center; font-weight: 800; font-size: 4.6cqw; color: #fff;
  background: linear-gradient(135deg, var(--c-fuchsia), var(--c-orange)); }
.ip-who { display: grid; min-width: 0; line-height: 1.2; }
.ip-who b { font-size: 4.4cqw; white-space: nowrap; overflow: hidden; text-overflow: ellipsis; }
.ip-who small { font-size: 3.7cqw; color: #2a9d5c; transition: color .2s; }
.ip-who small.is-typing { color: var(--c-fuchsia); }
.ip-msgs { flex: 1; min-height: 0; display: flex; flex-direction: column; justify-content: flex-end; gap: 1.9cqw; padding: 3cqw 3cqw 2.4cqw; overflow: hidden; }
.ip-date { align-self: center; margin-bottom: 1.2cqw; padding: .9cqw 3cqw; border-radius: 999px; background: rgba(0, 0, 0, .08); font-size: 3.5cqw; font-weight: 600; color: #555; }
.ip-msgs .m { max-width: 82%; padding: 2.5cqw 3.4cqw 2.8cqw; border-radius: 5.3cqw; font-size: 4.2cqw; line-height: 1.38; box-shadow: 0 1px 1px rgba(0, 0, 0, .07); }
.ip-msgs .m-in { background: #fff; border-bottom-left-radius: 1.6cqw; }
.ip-msgs .m-out { background: var(--ink); color: #fff; border-bottom-right-radius: 1.6cqw; }
.ip-msgs .m-sys { font-size: 3.5cqw; padding: 1.5cqw 3cqw; }
.ip-msgs .m-sys .ic { width: 4cqw; height: 4cqw; }
.ip-msgs .m-typing { padding: 3.4cqw 4cqw !important; }
.ip-msgs .m-typing i { width: 2.1cqw; height: 2.1cqw; }
.ip-input { flex: none; margin: 1.9cqw 3cqw 8cqw; height: 11.2cqw; border-radius: 5.6cqw; background: #fff; display: flex; align-items: center; justify-content: space-between;
  padding: 0 1.2cqw 0 4.4cqw; color: #9a948f; font-size: 4cqw; box-shadow: inset 0 0 0 1px rgba(0,0,0,.06); }
.ip-input i { display: grid; place-items: center; width: 8.8cqw; height: 8.8cqw; border-radius: 50%; background: var(--c-fuchsia); color: #fff; }
.ip-input i .ic { width: 4.6cqw; height: 4.6cqw; rotate: -90deg; }
.iphone.phone-mini { width: 290px; }
.tab-panels > .tab-panel { width: 100%; }
.tab-panels > .tab-panel:has(> .iphone) { display: flex; justify-content: center; }
.js .tab-panels > .tab-panel:has(> .iphone)[data-off] { display: none; }
@media (min-width: 1121px) { .js .tabs-cols .tab-panel:has(> .iphone)[data-off] { display: flex; } }
.tab-panel:nth-child(odd) .iphone { transform: rotate(-2.4deg); }
.tab-panel:nth-child(even) .iphone { transform: rotate(2.2deg); }

/* сообщения приходят по очереди */
.js [data-chat] > .pending { display: none; }
.m-typing, .b-typing { display: inline-flex; gap: 4px; align-items: center; padding: 11px 13px !important; }
.m-typing i, .b-typing i { width: 7px; height: 7px; border-radius: 50%; background: currentColor; opacity: .45; animation: dots 1.1s infinite ease-in-out; }
.m-typing i:nth-child(2), .b-typing i:nth-child(2) { animation-delay: .15s; }
.m-typing i:nth-child(3), .b-typing i:nth-child(3) { animation-delay: .3s; }
@keyframes dots { 0%, 60%, 100% { transform: translateY(0); opacity: .35; } 30% { transform: translateY(-4px); opacity: .9; } }
.pop { animation: pop .38s cubic-bezier(.2, .9, .3, 1) both; }
.m-in.pop, .b-in.pop { transform-origin: left bottom; }
.m-out.pop, .b-out.pop { transform-origin: right bottom; }
@keyframes pop { from { opacity: 0; scale: .7; translate: 0 10px; } to { opacity: 1; scale: 1; translate: 0 0; } }
@media (prefers-reduced-motion: reduce) { .js [data-chat] > .pending { display: revert; } .pop { animation: none; } }
@media (max-width: 760px) { .iphone { width: 300px; } }

/* карточки решений на телефоне: плашка не лезет в узкую миниатюру, карточки не наезжают друг на друга */
@media (max-width: 760px) {
  .card-media .ovl { display: none; }
  .cards { gap: 16px; }
  .card:nth-child(3n+1) { transform: rotate(-1.2deg); }
  .card:nth-child(3n+2) { transform: rotate(1deg); }
  .card:nth-child(3n+3) { transform: rotate(-.6deg); }
  .card-media { min-height: 150px; }
}
@media (min-width: 761px) and (max-width: 1080px) { .cards-3 { grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 14px; } .cards-3 .ovl small { display: none; } }

/* ══ мини-экран решения (вместо фото у программных решений) ═══════════════════════
   Цветной фон группы, на нём белая панель с результатом работы услуги. Все размеры в cqw — визуал одинаково читается
   в миниатюре индекса, в карточке и на первом экране страницы услуги. */
.sv { container-type: inline-size; position: relative; width: 100%; aspect-ratio: 4 / 5; background: var(--sc); overflow: hidden; display: grid; place-items: center;
  background-image: radial-gradient(circle at 20% 15%, rgba(255,255,255,.35) 0 1.2cqw, transparent 1.4cqw), radial-gradient(circle at 80% 85%, rgba(255,255,255,.25) 0 1cqw, transparent 1.2cqw);
  background-size: 14cqw 14cqw, 18cqw 18cqw; }
.card-media .sv, .ix-thumb .sv { height: 100%; }
.sv-panel { width: 82cqw; background: #fff; color: var(--ink); border-radius: 6cqw; padding: 5cqw; box-shadow: 0 6cqw 10cqw -6cqw rgba(30, 20, 15, .55);
  transform: rotate(-3deg); display: grid; gap: 2.6cqw; font-size: 4.4cqw; line-height: 1.3; }
.sv-top { display: flex; justify-content: space-between; align-items: center; gap: 2cqw; font-size: 3.8cqw; color: var(--ink-3); font-weight: 650; }
.sv-top b { color: var(--ink); }
.sb { max-width: 86%; padding: 2.4cqw 3.2cqw; border-radius: 4.4cqw; font-size: 4cqw; line-height: 1.32; }
.sb-in { justify-self: start; background: #efe9e5; border-bottom-left-radius: 1.4cqw; }
.sb-out { justify-self: end; background: var(--ink); color: #fff; border-bottom-right-radius: 1.4cqw; }
.sv-ok, .sv-chip { display: flex; align-items: center; gap: 2cqw; font-size: 3.8cqw; font-weight: 700; color: #1f6b3f; background: #e3f3e9; padding: 2cqw 3cqw; border-radius: 99px; justify-self: start; }
.sv-ok .ic, .sv-chip .ic { width: 4.4cqw; height: 4.4cqw; }
/* звонок */
.sv-voice .sv-panel { background: #151515; color: #fff; text-align: center; justify-items: center; padding-block: 7cqw; }
.sv-call-ava { width: 20cqw; height: 20cqw; border-radius: 50%; display: grid; place-items: center; background: var(--c-fuchsia); animation: ring 1.6s ease-in-out infinite; }
.sv-call-ava .ic { width: 9cqw; height: 9cqw; color: #fff; }
@keyframes ring { 0%, 100% { box-shadow: 0 0 0 0 rgba(238, 42, 123, .6); } 50% { box-shadow: 0 0 0 4cqw rgba(238, 42, 123, 0); } }
.sv-call-h { font-weight: 800; font-size: 5.6cqw; }
.sv-call-s { font-size: 3.8cqw; color: #bdb6b1; }
.sv-wave { display: flex; gap: 1cqw; align-items: center; height: 10cqw; }
.sv-wave i { width: 1.4cqw; height: calc(var(--h) * .8cqw); background: var(--c-lime); border-radius: 1cqw; animation: wv 1s ease-in-out infinite alternate; }
.sv-wave i:nth-child(2n) { animation-delay: -.4s; } .sv-wave i:nth-child(3n) { animation-delay: -.7s; }
@keyframes wv { to { transform: scaleY(.45); } }
.sv-btns { display: flex; gap: 16cqw; }
.sv-btns i { width: 13cqw; height: 13cqw; border-radius: 50%; display: grid; place-items: center; }
.sv-btns .no { background: #ff4b3e; } .sv-btns .yes { background: #2fbf63; } .sv-btns .ic { width: 6cqw; height: 6cqw; color: #fff; }
/* отзыв */
.sv-stars { display: flex; gap: .6cqw; color: #f0a72e; } .sv-stars .star { width: 4cqw; height: 4cqw; }
.sv-txt { font-size: 4.2cqw; }
.sv-reply { background: var(--soft); border-radius: 3.6cqw; padding: 3cqw; font-size: 3.8cqw; }
.sv-reply b { display: block; font-size: 3.2cqw; color: var(--ink-3); margin-bottom: 1cqw; }
/* поиск и нейросети */
.sv-q { display: flex; gap: 2cqw; align-items: center; background: var(--soft); border-radius: 99px; padding: 2.4cqw 3.6cqw; font-weight: 650; font-size: 3.9cqw; }
.sv-q .ic, .sv-a .ic, .sv-pin .ic { width: 4.6cqw; height: 4.6cqw; flex: none; }
.sv-a { display: flex; gap: 2cqw; font-size: 3.9cqw; } .sv-a .ic { color: var(--c-fuchsia); margin-top: .6cqw; }
.sv-pin { display: flex; gap: 2cqw; align-items: center; font-size: 3.6cqw; color: var(--ink-3); } .sv-pin .ic { color: var(--c-red); }
/* мини-сайт */
.sv-sites .sv-panel { padding: 3cqw 3cqw 4cqw; gap: 2cqw; }
.sv-site-pic { border-radius: 3.6cqw; overflow: hidden; height: 26cqw; }
.sv-site-pic img { width: 100%; height: 100%; object-fit: cover; object-position: 50% 22%; }
.sv-site-name { font-weight: 800; font-size: 4.8cqw; padding-inline: 1.4cqw; }
.sv-rows li { display: flex; justify-content: space-between; padding: 1.4cqw; border-bottom: 1px solid var(--line); font-size: 3.6cqw; }
.sv-rows small { color: var(--ink-3); }
.sv-slots { display: flex; gap: 1.6cqw; padding-inline: 1.4cqw; }
.sv-slots li { padding: 1.2cqw 2.2cqw; border-radius: 99px; border: 1px solid rgba(20,20,20,.2); font-size: 3.3cqw; font-weight: 650; }
.sv-slots li.on { background: var(--ink); color: #fff; }
.sv-cta { text-align: center; background: var(--c-fuchsia); color: #fff; font-weight: 700; padding: 2.4cqw; border-radius: 99px; font-size: 3.9cqw; }
/* тренажёр */
.sv-score { display: flex; align-items: baseline; gap: 2cqw; } .sv-score b { font-size: 16cqw; line-height: .9; font-weight: 800; } .sv-score span { color: var(--ink-3); }
.sv-bars { display: grid; gap: 2cqw; }
.sv-bars li { display: grid; gap: 1cqw; font-size: 3.4cqw; }
.sv-bars i { height: 2.2cqw; border-radius: 2cqw; background: linear-gradient(90deg, var(--c-violet) var(--v), #ece6e2 var(--v)); }
/* склад */
.sv-stock { display: grid; gap: 2.4cqw; }
.sv-stock li { display: grid; grid-template-columns: 1fr auto; gap: .8cqw 2cqw; font-size: 3.7cqw; }
.sv-stock small { color: var(--ink-3); }
.sv-stock i { grid-column: 1 / -1; height: 2cqw; border-radius: 2cqw; background: linear-gradient(90deg, #2fbf63 var(--v), #ece6e2 var(--v)); }
.sv-stock li.hot i { background: linear-gradient(90deg, #ff4b3e var(--v), #ece6e2 var(--v)); }
.sv-stock li.hot span { font-weight: 700; }
/* аудит */
.sv-path { display: grid; gap: 2cqw; counter-reset: p; }
.sv-path li { display: flex; justify-content: space-between; align-items: center; gap: 2cqw; padding: 2cqw 3cqw; border-radius: 3cqw; font-size: 3.7cqw; }
.sv-path li span { font-weight: 700; font-size: 3.2cqw; padding: .8cqw 2cqw; border-radius: 99px; }
.sv-path .bad { background: #ffe8e6; } .sv-path .bad span { background: #ff4b3e; color: #fff; }
.sv-path .good { background: #e3f3e9; } .sv-path .good span { background: #2fbf63; color: #fff; }
/* панель */
.sv-kpi { display: grid; grid-template-columns: 1fr 1fr; gap: 2.4cqw; }
.sv-kpi li { background: var(--soft); border-radius: 3.6cqw; padding: 3cqw; display: grid; gap: .6cqw; }
.sv-kpi b { font-size: 8cqw; font-weight: 800; line-height: 1; } .sv-kpi small { font-size: 3.2cqw; color: var(--ink-3); line-height: 1.2; }
/* первый экран страницы услуги */
.sp-media-ui { background: none; }
.sp-media-ui .sv { aspect-ratio: 4 / 4.4; border-radius: 28px; }
.sv-big .sv-panel { width: 74cqw; }
/* планшет: плашка действия не вылезает за край */
@media (max-width: 1080px) { .ch-l .ui, .ch-r .ui { left: auto; right: 12px; bottom: 16px; } }
@media (prefers-reduced-motion: reduce) { .sv-call-ava, .sv-wave i { animation: none; } }
.card-media, .ix-link { text-decoration: none; color: inherit; }
.sv, .sv * { text-decoration: none; }
.sp-media-ui .sv { background-color: rgba(255, 255, 255, .5); box-shadow: 0 30px 60px -36px rgba(30, 20, 15, .55); }

/* говорящий аватар со звуком */
.talk { position: relative; margin: 0; border-radius: 26px; overflow: hidden; background: var(--plum); }
.talk video { width: 100%; height: auto; display: block; }
.talk-sound { position: absolute; left: 14px; bottom: 14px; display: inline-flex; align-items: center; gap: 8px; min-height: 44px; padding: 0 16px 0 12px; border: 0;
  border-radius: 999px; background: rgba(255, 255, 255, .94); color: var(--ink); font-weight: 700; font-size: .9375rem; box-shadow: 0 12px 24px -14px rgba(0,0,0,.6);
  transition: transform .3s var(--tilt), background-color .2s; }
.talk-sound:hover { transform: scale(1.05) rotate(-2deg); }
.talk-sound .ic { width: 20px; height: 20px; }
.talk-sound .ic-sound, .talk-sound[aria-pressed="true"] .ic-mute { display: none; }
.talk-sound[aria-pressed="true"] .ic-sound { display: block; }
.talk-sound[aria-pressed="true"] { background: var(--c-fuchsia); color: #fff; }
.sp-media-talk { max-width: 480px; justify-self: center; }
.frame-talk { position: relative; width: min(100%, 420px); }
.frame-talk .talk { border-radius: 24px; }
.frame-talk .frame-sub { bottom: 70px; }
.frame.frame-talk { aspect-ratio: auto; overflow: visible; background: none; box-shadow: none; }
.frame-talk .talk { box-shadow: var(--sh-lg); }

/* ролик со звуком внутри главы и набора */
.cm-talk .talk { border-radius: 26px; box-shadow: var(--sh-lg); position: relative; z-index: 1; }
.cm-one.cm-talk > .talk video { border-radius: 0; box-shadow: none; }
.cm li .talk { border-radius: 0; }
.cm li .talk-sound { left: 8px; bottom: 8px; min-height: 36px; padding: 0 12px 0 9px; font-size: .8125rem; }
.cm li .talk-sound .ic { width: 17px; height: 17px; }
.ch-l .cm-talk ~ .ui, .ch-r .cm-talk ~ .ui { bottom: 70px; }

/* Ролики занимают то же место, что прежние фото. */
.demo-dubbing .frame video { width:100%; height:100%; object-fit:cover; display:block; cursor:pointer; }
.demo-dubbing .frame video:focus-visible { outline:3px solid #fff; outline-offset:-4px; }
.demo-dubbing .dub-wave,.demo-dubbing .frame-sub { pointer-events:none; }